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Mass Media


What Really Happened to the 1960s: How Mass Media Culture Failed American Democracy

What Really Happened to the 1960s: How Mass Media Culture Failed American Democracy Lowest new price: $24.95
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Author: Edward P. Morgan

Wherever we turn these days, we encounter reminders of the sixties. They're invoked in presidential campaigns, American military actions, and outbursts of mass protest. We're bombarded with media-saturated anniversaries of iconic events, from JFK's inauguration (and assassination) to urban riots and Woodstock. But as Edward Morgan suggests, these references offer little more than an endless stream of distracting imagery that has more to do with today's politics and economics than with the reality of yesterday's social movements.

In his provocative look at mass media's connection with those turbulent years, Morgan simultaneously seeks to explain what happened in the 1960s and what happened to how we remember it. His comprehensive overview and critical analysis reveal how the mass media have shaped the popular image of a raucous decade in ways that have curtailed its promise of democracy.

Morgan's in-depth study of sixties social movements and their depictions in corporate America's print media, film, and television helps to explain why the past still provokes deep emotions—even antagonism—half a century later. He blends history, sociology, political science, media and cultural studies, and critical theory to explain why the 1960s have been so virulently targeted, particularly by critics on the right who blame today's self-indulgent culture on baby boomers and "sixties permissiveness" instead of the real culprits: consumer-driven capitalism and neoliberal politics.

Emphasizing the tensions between capitalism and democracy, Morgan investigates the fate of democracy in our media-driven culture, first by examining the ways that the 1960s were represented in the media at the time, then by exploring how popular versions of the sixties have glossed over their more radically democratic qualities in favor of sensationalism and ideological constructions. He reminds us of what really happened—then shows us how the media trivialized and satirized those events, co-opting and commercializing the decade's legacy and, in doing so, robbing it of its more radical, democratic potential.

By revisiting this chapter of the past, Morgan shows that it has much to tell us about where we are today and how we got here. Whether you lived through the sixties or only read about them—or only saw Hollywood's version of them in Forrest Gump—this book will put their lessons in clearer perspective.

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Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition)

Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition) Lowest new price: $74.08
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Author: Werner J. Severin
Brand: Brand: Addison Wesley Longman, Inc.

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

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  • Used Book in Good Condition

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Writing for the Mass Media (8th Edition)

Writing for the Mass Media (8th Edition) Lowest new price: $45.50
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Author: James Glen Stovall

Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market.  This book offers clear writing, simple organization, abundant exercises, and precise examples that give readers information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing professionals for their future careers.

Features:

  • With SEALED, UNUSED, UNOPENED, STUDENT ACCESS CARD!

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In Search Of History: A Personal Adventure

In Search Of History: A Personal Adventure Lowest new price: $33.48
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Author: Theodore H. White

A Nation Wide Best Seller.In this book you meet Douglas MacArthur.You listen to Eisenhower.You here Jacqueline Kennedy.You visit Mao Tse-tung at home and Abroad by Theodore H. White.

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The Whole World Is Watching: Mass Media in the Making and Unmaking of the New Left, With a New Preface

The Whole World Is Watching: Mass Media in the Making and Unmaking of the New Left, With a New Preface Lowest new price: $27.44
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Author: Todd Gitlin
Brand: imusti

"The whole world is watching!" chanted the demonstrators in the Chicago streets in 1968, as the TV cameras beamed images of police cracking heads into homes everywhere. In this classic book, originally published in 1980, acclaimed media critic Todd Gitlin first scrutinizes major news coverage in the early days of the antiwar movement. Drawing on his own experiences (he was president of the Students for a Democratic Society in 1963-64) and on interviews with key activists and news reporters, he shows in detail how the media first ignore new political developments, then select and emphasize aspects of the story that treat movements as oddities. He then demonstrates how the media glare made leaders into celebrities and estranged them from their movement base; how it inflated the importance of revolutionary rhetoric, destabilizing the movement, then promoted "moderate" alternatives--all the while spreading the antiwar message. Finally, Gitlin draws together a theory of news coverage as a form of anti-democratic social management--which he sees at work also in media treatment of the anti-nuclear and other later movements.

Updated for 2003 with a new preface, The Whole World Is Watching is a subtle and sensitive book, true to the passions and ironic reversals of its subject, and filled with provocative insights that apply to the media's relationship with all activist movements.

Features:

  • University of California Press

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Speaking With Confidence and Skill

Speaking With Confidence and Skill Lowest new price: $50.99
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Author: Lynne Kelly
Brand: Brand: University Press of America

Convinced that public speaking fears outranked all other fears, the authors combined their years of teaching novice speakers to set forth their techniques for reducing apprehension and sharpening communication performance skills. The three basic techniques stressed are cognitive structuring (or attitude change), relaxation techniques and skills training. All of the topics addressed herein are intended for students in basic speech communication classes. Some of the topics are: the process of communication, assessing yourself as a communicator, improving attitudes and reducing apprehension, preparing and delivering a public speech, improving skills in group discussions as well as in all types of social relationships. First published by Harper and Row in 1986.

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  • Used Book in Good Condition


Applied Mass Communication Theory: A Guide for Media Practitioners

Applied Mass Communication Theory: A Guide for Media Practitioners Lowest new price: $30.20
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Author: Jack Rosenberry

Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, “Mass Communication Theory and Research,” provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, “Mass Communication Theories,” presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, “Bridge to the Real World,” provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.

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The Film Criticism of Vernon Young

The Film Criticism of Vernon Young Lowest new price: $218.11
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Author: Bert Cardullo

The Film Criticism of Vernon Young is a collection of Young's work subsequent to the publication of On Film (1970-1986) and of his early essays and reviews not included in that book (1949-1961). At first a novelist, a director for theater and radio, and an actor in those mediums as well as occasionally in the movies, Young made his mark as a freelance critic of film, art, and literature and as a book reviewer. He contributed to a number of publications, among them The Kenyon Review, The American Scholar, The Sewanee Review, Ten New Criterion, and The Hudson Review, for which journal he became the regular film critic in 1955. He published two books of film criticism in his lifetime: Cinema Borealis: Ingmar Bergman and the Swedish Ethos (1971) and On Film: Unpopular Essays on a Popular Art (1972). The latteró nominated for a National Book Awardówas made up of pieces that had originally appeared in several magazines, The Hudson Review prominent among them.


Fight For Public Health: Principles & Practice of Media Advocacy

Fight For Public Health: Principles & Practice of Media Advocacy Lowest new price: $43.66
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Author: Simon Chapman
Brand: Brand: BMJ Books

The work explores the field of public health advocacy from the twin perspectives of the sociology of news production and public health activism. The second section offers an A-Z of strategies for gaining media attention, with many entries illustrated by case histories. Covering theory and practice, the guide is intended for public health and community medicine workers, community health action groups, and students of mass communication, media studies or public health.

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  • Used Book in Good Condition


Mass Media Law

Mass Media Law Lowest new price: $145.86
Lowest used price: $4.10
List price: $335.89
Author: Don Pember

Media law constantly changes, with new cases and controversies cropping up daily. Written in a student-friendly style for undergraduates, Mass Media Law leads the market with a current and comprehensive approach to the most relevant aspects of mass media and communications law in the United States. This text covers a vast array of topics, from the history and adoption of the First Amendment, to the most recent judicial opinions, statutory enactments, and regulatory controversies affecting speech and press across the print, broadcast, cable, and Internet media.

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