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Books

Mass Media


Writing for the Mass Media (8th Edition)

Writing for the Mass Media (8th Edition) Lowest new price: $59.90
Lowest used price: $4.00
List price: $105.00
Author: James Glen Stovall

Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market.  This book offers clear writing, simple organization, abundant exercises, and precise examples that give readers information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing professionals for their future careers.

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  • With SEALED, UNUSED, UNOPENED, STUDENT ACCESS CARD!

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Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition)

Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition) Lowest new price: $64.90
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Author: Werner J. Severin
Brand: Brand: Addison Wesley Longman, Inc.

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

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  • Used Book in Good Condition

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Representing Disability in an Ableist World: Essays on Mass Media

Representing Disability in an Ableist World: Essays on Mass Media Lowest new price: $22.92
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Author: Beth A Haller
Brand: Brand: The Advocado Press

Towson University journalism professor Beth A. Haller's 20 years of research into disability and mass media inform this one-of-a-kind collection on advertising, news, entertainment television, film and Internet new media. Ideal for disability studies students and researchers as well as disability activists. "[T]his textual analysis is a gem of clarity. . . . a welcome addition to disability studies literature in general, and in particular, to those who feel strongly about the necessity of educating students about responsible consuming, reporting and reviewing of disability issues in the news, and in culture at large. . . . "I like this book enormously, and would recommend it especially to those teaching in the fields of Disability or Media Studies. Its clarity makes it an ideal text for newcomers to the field, and the richness of its samples and methodologies render it equally valuable to those who have been in either field over many years, and who may be looking for a new way to think about the issues Haller examines with thoroughness and perspicacity." -- From the review by Celest Martin in Disability Studies Quarterly (Vol 31, No 2 (2011).

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  • ISBN13: 9780972118934
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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Mass Media Law

Mass Media Law Lowest new price: $166.83
Lowest used price: $18.36
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Author: Don Pember

Media law constantly changes, with new cases and controversies cropping up daily. Written in a student-friendly style for undergraduates, Mass Media Law leads the market with a current and comprehensive approach to the most relevant aspects of mass media and communications law in the United States. This text covers a vast array of topics, from the history and adoption of the First Amendment, to the most recent judicial opinions, statutory enactments, and regulatory controversies affecting speech and press across the print, broadcast, cable, and Internet media.

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Mass Communication: Living in a Media World (Media and Public Opinion), 4th Edition

Mass Communication: Living in a Media World (Media and Public Opinion), 4th Edition Lowest new price: $14.00
Lowest used price: $2.07
List price: $90.00
Author: Ralph E Hanson
Brand: Brand: CQ Press

View the interactive ebook here here That the media world is changing at a dizzying pace is a statement of the obvious. Yet, some things do remain constant. There are principles of media literacy, which once students have mastered, arm them with the tools and critical thinking they need to be savvy and self-aware consumers of the media. Ralph Hanson does this in every page of his book. Oh, but there is so much more. The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets-including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher-right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each "Test Your Media Literacy" box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It's an enhanced, enriching, and interactive learning experience. And for those who used Hanson for the past three editions, we know you appreciate the book's smart approach and value price. The good news is that there is one more tool to get students engaged and reading: a good read, an affordable price, and now, full-color design. The addition of color clearly enhances photos, but also improves the book's pedagogic muscle, with colored text that highlights the Seven Truths principles, with global icons signifying comparative examples and international content, and with a new "Test Your Visual Media Literacy" box that helps students really think about the reactions they have to media images they see everyday. Reminders of the book's media literacy principles are Hanson's Seven Truths "they" don't want you to know about the media: 1. The media are essential components of our lives. 2. There are no mainstream media (MSM). 3. Everything from the margin moves to the center. 4. Nothing's new-everything that happened in the past will happen again. 5. New media are always scary. 6. Activism and analysis is not the same thing. 7. There is no "they." The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live.

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  • Used Book in Good Condition

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Diversity in U.S. Mass Media

Diversity in U.S. Mass Media Lowest new price: $39.70
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Author: Catherine A. Luther
Brand: Brand: Wiley-Blackwell

Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States.

  • Focuses on past and current mass media representations of social groups
  • Provides an overview of key theories that have guided research in mass media representations and stereotyping
  • Discusses the impact new media has on representation and how technology is giving a new voice to various social groups
  • Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals
  • Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students
  • Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi

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  • Used Book in Good Condition

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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics Lowest new price: $53.29
Lowest used price: $4.58
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Author: Mary-Lou Galician
Brand: Brand: Routledge

Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and audience impacts. The contributors are national experts in a variety of mass media specialties-history, law, and ethics (both media ethics and medical ethics); cultural and critical analysis; content analysis and effects; visuality; marketing, advertising, public relations, and promotion; and digital technology and futures.

Handbook of Product Placement in the Mass Media is a part of The Haworth Press, Inc. promotion book series edited by Richard Alan Nelson, PhD, APR.This first-of-its-kind book features interviews with leading critics and proponents of product placement (including the Pulitzer Prize-winning media critic of the LA Times and the Director of the Center for Science in the Public Interest in Washington, DC). You’ll also find a lively roundtable of many of the major contributors (in Q&A format), a review of a recent video on product placement, and a helpful resource guide to publications and Web sites that further enhance the value of the book.

From the editor:
The influence of product placement is perceived as so great that its detractors have sought federal regulation of the practice. This book examines the wider contexts and varied texts of product placement and related mass media marketing strategies. The contributors represent a rich variety of methodological approaches and viewpoints, which should stimulate readers to think about this complex issue in an appropriately multifaceted fashion and to triangulate their own study.

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics presents careful research, expert opinion, and insiders’ perspectives on:

  • product placement’s historical context—from its origins in early radio and television programming to the evolution of the practice and the advent of “advertainment” and brand promotion via online computer games
  • the evolution of product placement in Hollywood—with a trend analysis of the 15 top-grossing motion pictures of 1977, 1987, and 1997
  • the use of product placement to generate additional production revenue for motion pictures
  • brand synergy and building brand identity
  • legal aspects of product placement—how it relates to the First Amendment and to the Supreme Court’s commercial speech doctrine
  • ethical issues related to product placement, product integration, and video insertion

    . . . plus fascinating case studies focusing on important aspects of product placement:
  • its use in movie and television programs in general, and in the 2000 movie Cast Away in particular
  • its use as a marketing technique for medical products
  • the impact upon brand recognition of adding an audible reference to a visually prominent brand placement
  • the inclusion of brand names in book storylines
  • the impact upon viewers of the use of fake (generic, fictitious) products in “realistic” films

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  • Used Book in Good Condition


Converging Media: A New Introduction To Mass Communication

Converging Media: A New Introduction To Mass Communication Lowest new price: $19.99
Lowest used price: $2.81
List price: $97.95
Author: John V. Pavlik
Brand: Brand: Oxford University Press, USA

WHAT'S NEW IN THE THIRD EDITION, 2013-2014 UPDATE?

>The role of the media in the 2012 election process and results

>Guide to how the content in Converging Media relates to each of the twelve core values and competencies of the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). Visit us online at www.oup.com/us/pavlik for more information on how we provide this content.

>Up-to-date coverage of topics in the mass media such as the Facebook IPO

>Six new chapter-opening vignettes to foster critical thinking:
** The Huffington Post's Pulitzer Prize win
** Digital piracy including the controversy with SOPA and PIPA
** eBook pricing
** China's internet censorship
** Impact of Super PACs on elections
** Critics' reactions to personalized online news sites, such as Paper.li

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  • Used Book in Good Condition

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Our Word is Our Weapon: Selected Writings

Our Word is Our Weapon: Selected Writings Lowest new price: $63.42
Lowest used price: $7.35
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Author: Subcomandante Marcos

In this landmark book, Seven Stories Press presents a powerful collection of literary, philosophical, and political writings of the masked Zapatista spokesperson, Subcomandante Insurgente Marcos. Introduced by Nobel Prize winner José Saramago, and illustrated with beautiful black and white photographs, Our Word Is Our Weapon crystallizes "the passion of a rebel, the poetry of a movement, and the literary genius of indigenous Mexico."
Marcos first captured world attention on January 1, 1994, when he and an indigenous guerrilla group calling themselves "Zapatistas" revolted against the Mexican government and seized key towns in Mexico's southernmost state of Chiapas. In the six years that have passed since their uprising, Marcos has altered the course of Mexican politics and emerged an international symbol of grassroots movement-building, rebellion, and democracy. The prolific stream of poetic political writings, tales, and traditional myths that Marcos has penned since January 1, 1994 fill more than four volumes. Our Word Is Our Weapon presents the best of these writings, many of which have never been published before in English.
Throughout this remarkable book we hear the uncompromising voice of indigenous communities living in resistance, expressing through manifestos and myths the universal human urge for dignity, democracy, and liberation. It is the voice of a people refusing to be forgotten the voice of Mexico in transition, the voice of a people struggling for democracy by using their word as their only weapon.

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MediaMaking: Mass Media in a Popular Culture

MediaMaking: Mass Media in a Popular Culture Lowest new price: $30.99
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List price: $91.00
Author: Lawrence Grossberg

The Second Edition of this bestselling text takes a unique approach to the study of mass communication and cultural studies by examining media as a whole - newspapers, books, magazines, radio, television, film - and its relationship with culture and society. Rather than viewing each major medium separately, authors Lawrence Grossberg, Ellen Wartella, D. Charles Whitney, and J. Macgregor Wise contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life - each is shaping and defining the other. MediaMaking: Mass Media in a Popular Culture explores the variety of ways in which the media are involved in our social lives, including the institutional, economic, social, cultural, and historical aspects.

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