Apparel & AccessoriesBooksClassical MusicDVDElectronics & PhotoGourmet Food and GroceriesHealth & Personal CareHome & GardenIndustrial & ScientificKitchen
Popular MusicMusical InstrumentsOutdoor LivingComputer HardwareComputer SoftwareSporting GoodsToolsToys and GamesVHS VideoVideo Games

Search:

Browse by Catagory:

Books

Mass Media


Mass Media Research: An Introduction

Mass Media Research: An Introduction Lowest new price: $49.99
Lowest used price: $26.95
List price: $239.95
Author: Roger D. Wimmer
Brand: Cengage Learning

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

Features:

  • Used Book in Good Condition

Similar Products:


Voices of a Nation: A History of Mass Media in the United States (5th Edition)

Voices of a Nation: A History of Mass Media in the United States (5th Edition) Lowest new price: $69.52
Lowest used price: $38.89
List price: $205.20
Author: Jean Folkerts
Brand: Unknown

Voices of a Nation: A History of Mass Media in the United States presents a cultural interpretation of the history of both traditional and nontraditional media, emphasizing that minority as well as mainstream media have impacted American history. Voices of a Nation sets media history in the context of overall historical events and themes and tries to understand the role of media in a democratic society at varied historical points. Organized chronologically, the text recognizes the significant “voices” of such non-traditional media as suffrage newspapers, ethnic newspapers, and cultural movement papers and magazines.

Similar Products:


Mix It Up: Popular Culture, Mass Media, and Society

Mix It Up: Popular Culture, Mass Media, and Society Lowest new price: $80.81
Lowest used price: $8.05
List price: $226.81
Author: David Grazian
Brand: Grazian, David

A “non-textbook” introduction to the social significance of popular culture and mass media.

What accounts for the rise and fall of popular cultural trends? Why do A-list movie stars make so much money? How do television networks decide what programs to air? Do video games encourage violent behavior among young people, or do they make users smarter? Does advertising really work? In Mix It Up, David Grazian answers these questions and introduces students to a sociological perspective of popular culture and mass media.

Based on the author’s popular course at the University of Pennsylvania, Mix it Up focuses on the role of media and popular culture in everyday life, with a particular emphasis on the organization and functioning of the mass media industry; the increasingly blurry relationship between cultural consumption and production; and the social significance of leisure activities, from sports to shopping.

Whether it’s DJ culture, YouTube videos, or mash-ups, Mix It Up takes an empirically driven (yet user-friendly) approach to examining media and pop culture from all corners of society. Writing in a “non-textbook” style, Grazian relies on a variety of theoretical perspectives and fleshes out his discussions with examples from empirical sociological studies as well as excerpts from field notes, face-to-face interviews, and other research materials collected over the last decade.

Similar Products:


MediaMaking: Mass Media in a Popular Culture

MediaMaking: Mass Media in a Popular Culture Lowest new price: $30.99
Lowest used price: $3.99
List price: $91.00
Author: Lawrence Grossberg

The Second Edition of this bestselling text takes a unique approach to the study of mass communication and cultural studies by examining media as a whole - newspapers, books, magazines, radio, television, film - and its relationship with culture and society. Rather than viewing each major medium separately, authors Lawrence Grossberg, Ellen Wartella, D. Charles Whitney, and J. Macgregor Wise contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life - each is shaping and defining the other. MediaMaking: Mass Media in a Popular Culture explores the variety of ways in which the media are involved in our social lives, including the institutional, economic, social, cultural, and historical aspects.

Similar Products:


Mass Media Law

Mass Media Law Lowest new price: $78.70
Lowest used price: $4.02
List price: $335.89
Author: Don Pember

Media law constantly changes, with new cases and controversies cropping up daily. Written in a student-friendly style for undergraduates, Mass Media Law leads the market with a current and comprehensive approach to the most relevant aspects of mass media and communications law in the United States. This text covers a vast array of topics, from the history and adoption of the First Amendment, to the most recent judicial opinions, statutory enactments, and regulatory controversies affecting speech and press across the print, broadcast, cable, and Internet media.

Similar Products:


Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition)

Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition) Lowest new price: $64.90
Lowest used price: $19.00
List price: $180.40
Author: Werner J. Severin
Brand: Brand: Addison Wesley Longman, Inc.

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

Features:

  • Used Book in Good Condition

Similar Products:


Media Impact: An Introduction to Mass Media, 2013 Update (Wadsworth Series in Mass Communication and Journalism)

Media Impact: An Introduction to Mass Media, 2013 Update (Wadsworth Series in Mass Communication and Journalism) Lowest new price: $43.95
Lowest used price: $0.35
List price: $247.95
Author: Shirley Biagi
Brand: BHFO

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.

Features:

  • Media Impact: An Introduction to Mass Media
  • Shirley Biagi
  • 9781111835293
  • China

Similar Products:


Media and Culture: An Introduction to Mass Communication

Media and Culture: An Introduction to Mass Communication Lowest new price: $26.60
Lowest used price: $1.45
Author: Richard Campbell

The #1 introduction to mass communication, Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become active participants in the media. The current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before.

Similar Products:


Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism) Lowest new price: $53.17
Lowest used price: $1.99
List price: $217.95
Author: Roger D. Wimmer
Brand: Cengage Learning

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

Features:

  • Used Book in Good Condition

Similar Products:


Applied Mass Communication Theory: A Guide for Media Practitioners

Applied Mass Communication Theory: A Guide for Media Practitioners Lowest new price: $89.79
Lowest used price: $15.26
List price: $61.20
Author: Jack Rosenberry

Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, "Mass Communication Theory and Research," provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, "Mass Communication Theories," presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, "Bridge to the Real World," provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.

Similar Products:


<< Prev   Next >>
Page 2 of 146

[Kindle]    [Kindle DX]
  Privacy Policy

CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED AS IS AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.