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Mass Media


What Really Happened to the 1960s: How Mass Media Culture Failed American Democracy

What Really Happened to the 1960s: How Mass Media Culture Failed American Democracy Lowest new price: $24.95
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Author: Edward P. Morgan

Wherever we turn these days, we encounter reminders of the sixties. They're invoked in presidential campaigns, American military actions, and outbursts of mass protest. We're bombarded with media-saturated anniversaries of iconic events, from JFK's inauguration (and assassination) to urban riots and Woodstock. But as Edward Morgan suggests, these references offer little more than an endless stream of distracting imagery that has more to do with today's politics and economics than with the reality of yesterday's social movements.

In his provocative look at mass media's connection with those turbulent years, Morgan simultaneously seeks to explain what happened in the 1960s and what happened to how we remember it. His comprehensive overview and critical analysis reveal how the mass media have shaped the popular image of a raucous decade in ways that have curtailed its promise of democracy.

Morgan's in-depth study of sixties social movements and their depictions in corporate America's print media, film, and television helps to explain why the past still provokes deep emotions—even antagonism—half a century later. He blends history, sociology, political science, media and cultural studies, and critical theory to explain why the 1960s have been so virulently targeted, particularly by critics on the right who blame today's self-indulgent culture on baby boomers and "sixties permissiveness" instead of the real culprits: consumer-driven capitalism and neoliberal politics.

Emphasizing the tensions between capitalism and democracy, Morgan investigates the fate of democracy in our media-driven culture, first by examining the ways that the 1960s were represented in the media at the time, then by exploring how popular versions of the sixties have glossed over their more radically democratic qualities in favor of sensationalism and ideological constructions. He reminds us of what really happened—then shows us how the media trivialized and satirized those events, co-opting and commercializing the decade's legacy and, in doing so, robbing it of its more radical, democratic potential.

By revisiting this chapter of the past, Morgan shows that it has much to tell us about where we are today and how we got here. Whether you lived through the sixties or only read about them—or only saw Hollywood's version of them in Forrest Gump—this book will put their lessons in clearer perspective.

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Introduction to Mass Communication: Media Literacy and Culture by Baran, Stanley Published by McGraw-Hill Humanities/Social Sciences/Languages 7th (seventh) edition (2011) Paperback

Introduction to Mass Communication: Media Literacy and Culture by Baran, Stanley Published by McGraw-Hill Humanities/Social Sciences/Languages 7th (seventh) edition (2011) Paperback Lowest new price: $67.70
Lowest used price: $8.37


Our Media, Not Theirs: The Democratic Struggle against Corporate Media (Open Media Series)

Our Media, Not Theirs: The Democratic Struggle against Corporate Media (Open Media Series) Lowest new price: $2.94
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Author: John Nichols

Our Media, Not Theirs! The Democratic Struggle Against Corporate Media examines how the current media system in the United States undermines democracy, and what we can do to change it. McChesney and Nichols begin by detailing how the media system has come to be dominated by a handful of transnational conglomerates that use their immense political and economic power to saturate the population with commercial messages. Further, the authors provide an analysis of the burgeoning media reform activities in the United States, and outline ways we can structurally change the media system through coalition work and movement-building: the tools we need in order to battle for a better media.

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Public Relations

Public Relations Lowest new price: $43.14
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Author: Norman R. Nager
Brand: Brand: University Press of America

This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.

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Where the Girls Are: Growing Up Female with the Mass Media

Where the Girls Are: Growing Up Female with the Mass Media Lowest new price: $10.00
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Author: Susan J. Douglas

A scholar and media critic takes a provocative look at the portrayal of women in American popular culture from the 1950s to the present day and assesses the impact of such images on women's real lives. 20,000 first printing. Tour.

An insightful, witty, and well-written analysis of the effects of mass-media on women in late 20th-century American culture. Douglas cuts through the fluff that spews from the tube with a finely-honed sense of the absurd that can forever change (or minimally, inform) how you perceive the changing portrayals of women by the media. The only book I know of that has been given highest recommendations by Gloria Steinem, The McLaughlin Group, and Amazon.com.

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Mass Media Research: An Introduction - 8th edition

Mass Media Research: An Introduction - 8th edition Lowest new price: $99.37
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Author: Roger D. Wimmer

In excellent condition

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Introduction to Mass Communication: Media Literacy and Culture Updated Edition

Introduction to Mass Communication:  Media Literacy and Culture Updated Edition Lowest new price: $55.22
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Author: Stanley Baran

Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

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Writing for the Mass Media (7th Edition)

Writing for the Mass Media (7th Edition) Lowest new price: $56.09
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Author: James G. Stovall
Brand: Pearson

Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing–inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer.

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Media and Culture: An Introduction to Mass Communication

Media and Culture: An Introduction to Mass Communication Lowest new price: $18.99
Lowest used price: $1.45
Author: Richard Campbell

The #1 introduction to mass communication, Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become active participants in the media. The current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before.

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Critical Thinking About Sex, Love, and Romance in the Mass Media: Media Literacy Applications (Routledge Communication Series)

Critical Thinking About Sex, Love, and Romance in the Mass Media: Media Literacy Applications (Routledge Communication Series) Lowest new price: $48.45
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Brand: Brand: Routledge

This distinctive volume explores how romantic coupleship is represented in books, magazines, popular music, movies, television, and the Internet within entertainment, advertising, and news/information. This reader offers diverse theoretical perspectives and methodological approaches on the representation of romantic relationships across the media spectrum.
 
Filling a void in existing media scholarship, this collection explores the media’s influence on perceptions and expectations in relationships, including the myths, stereotypes, and prescriptions manifested throughout the press. Featuring fresh voices, as well as the perspectives of seasoned veterans, contributions include quantitative and qualitative studies along with cultural/critical, feminist, and descriptive analyses. This anthology has been developed for use in courses on mass media and society, media studies, and media literacy. In addition to its use in coursework, it is highly relevant for scholars, researchers, and others interested in how the media influence the personal lives of individuals.

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