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Applied Psychology


The Design of Everyday Things: Revised and Expanded Edition

The Design of Everyday Things: Revised and Expanded Edition Lowest new price: $12.17
Lowest used price: $4.83
List price: $18.99
Author: Don Norman
Brand: Basic Books AZ

The essential guide to human-centered design

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.

Features:

  • Basic Books AZ

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No More Mr Nice Guy: A Proven Plan for Getting What You Want in Love, Sex, and Life

No More Mr Nice Guy: A Proven Plan for Getting What You Want in Love, Sex, and Life Lowest new price: $8.45
Lowest used price: $10.08
List price: $19.00
Author: Robert A. Glover
Brand: Unknown

Originally published as an e-book that became a controversial media phenomenon, No More Mr. Nice Guy! landed its author, a certified marriage and family therapist, on The O'Reilly Factor and the Rush Limbaugh radio show. Dr. Robert Glover has dubbed the "Nice Guy Syndrome" trying too hard to please others while neglecting one's own needs, thus causing unhappiness and resentfulness. It's no wonder that unfulfilled Nice Guys lash out in frustration at their loved ones, claims Dr. Glover. He explains how they can stop seeking approval and start getting what they want in life, by presenting the information and tools to help them ensure their needs are met, to express their emotions, to have a satisfying sex life, to embrace their masculinity and form meaningful relationships with other men, and to live up to their creative potential.

Features:

  • No More Mr. Nice Guy: A Proven Plan for Getting What You Want in Love, Sex and Life

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Flow: The Psychology of Optimal Experience (Harper Perennial Modern Classics)

Flow: The Psychology of Optimal Experience (Harper Perennial Modern Classics) Lowest new price: $9.04
Lowest used price: $4.87
List price: $15.99
Author: Mihaly Csikszentmihalyi
Brand: Mihaly Csikszentmihalyi

THE BESTSELLING CLASSIC ON CONCEPT OF 'FLOW' – THE KEY TO UNLOCKING MEANING, CREATIVITY, AND TRUE HAPPINESS

Psychologist Mihaly Csikszentmihalyi's famous investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi ("the leading researcher into ‘flow states’" —Newsweek) demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives.

"Explores a happy state of mind called flow, the feeling of complete engagement in a creative or playful activity." Time

Features:

  • Flow
  • The Psychology of Optimal Experience
  • English
  • First Edition
  • Paperback

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David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

David and Goliath: Underdogs, Misfits, and the Art of Battling Giants Lowest new price: $6.79
Lowest used price: $2.85
List price: $18.00
Author: Malcolm Gladwell
Brand: Gladwell Malcolm

Malcolm Gladwell's provocative new #1 bestseller -- now in paperback.

Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a pebble and a sling-and ever since, the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won.

Or should he?

In DAVID AND GOLIATH, Malcolm Gladwell challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, suffer from a disability, lose a parent, attend a mediocre school, or endure any number of other apparent setbacks.

In the tradition of Gladwell's previous bestsellers-The Tipping Point, Blink, Outliers and What the Dog Saw-DAVID AND GOLIATH draws upon history, psychology and powerful story-telling to reshape the way we think of the world around us.

Features:

  • David and Goliath Underdogs Misfits and the Art of Battling Giants

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Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products Lowest new price: $16.30
Lowest used price: $11.23
List price: $25.95
Author: Nir Eyal
Brand: Portfolio

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?


Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.


Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.


Eyal provides readers with:


• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Features:

  • Portfolio

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Trauma Stewardship: An Everyday Guide to Caring for Self While Caring for Others

Trauma Stewardship: An Everyday Guide to Caring for Self While Caring for Others Lowest new price: $10.96
Lowest used price: $10.93
List price: $19.95
Author: Laura van Dernoot Lipsky
Brand: Brand: Berrett-Koehler Publishers

A longtime trauma worker, Laura van Dernoot Lipsky offers a deep and empathetic survey of the often-unrecognized toll taken on those working to make the world a better place. We may feel tired, cynical, or numb or like we can never do enough. These, and other symptoms, affect us individually and collectively, sapping the energy and effectiveness we so desperately need if we are to benefit humankind, other living things, and the planet itself. In Trauma Stewardship, we are called to meet these challenges in an intentional way—to keep from becoming overwhelmed by developing a quality of mindful presence. Joining the wisdom of ancient cultural traditions with modern psychological research, Lipsky offers a variety of simple and profound practices that will allow us to remake ourselves—and ultimately the world.

Features:

  • Used Book in Good Condition

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Change Your Brain, Change Your Life (Revised and Expanded): The Breakthrough Program for Conquering Anxiety, Depression, Obsessiveness, Lack of Focus, Anger, and Memory Problems

Change Your Brain, Change Your Life (Revised and Expanded): The Breakthrough Program for Conquering Anxiety, Depression, Obsessiveness, Lack of Focus, Anger, and Memory Problems Lowest new price: $13.25
Lowest used price: $3.57
List price: $17.00
Author: Daniel G. Amen M.D.
Brand: Harmony Books

In this completely revised and updated edition of the breakthrough bestseller, neuropsychiatrist Dr. Daniel Amen includes effective "brain prescriptions" that can help heal your brain and change your life.

To quell anxiety and panic:
Use simple breathing techniques to immediately calm inner turmoil

To fight depression:
Learn how to kill ANTs (automatic negative thoughts)

To curb anger:
Follow the Amen anti-anger diet and learn the nutrients that calm rage

To conquer impulsiveness and learn to focus:
Develop total focus with the One-Page Miracle

To stop obsessive worrying:
Follow the "get unstuck" writing exercise and learn other problem-solving exercises

You'll see scientific evidence that your anxiety, depression, anger, obsessiveness, or impulsiveness could be related to how specific structures in your brain work.

You're not stuck with the brain you're born with. 

Features:

  • Harmony Books

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Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life

Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life Lowest new price: $15.95
Lowest used price: $11.98
List price: $27.00
Author: Susan David
Brand: Avery Publishing Group

#1 Wall Street Journal Best Seller
USA Today Best Seller
Amazon Best Book of the Year

The counterintuitive approach to achieving your true potential, heralded by the Harvard Business Review as a groundbreaking idea of the year.

 
The path to personal and professional fulfillment is rarely straight. Ask anyone who has achieved his or her biggest goals or whose relationships thrive and you’ll hear stories of many unexpected detours along the way. What separates those who master these challenges and those who get derailed? The answer is agility—emotional agility.

Emotional agility is a revolutionary, science-based approach that allows us to navigate life’s twists and turns with self-acceptance, clear-sightedness, and an open mind. Renowned psychologist Susan David developed this concept after studying emotions, happiness, and achievement for more than twenty years. She found that no matter how intelligent or creative people are, or what type of personality they have, it is how they navigate their inner world—their thoughts, feelings, and self-talk—that ultimately determines how successful they will become.

The way we respond to these internal experiences drives our actions, careers, relationships, happiness, health—everything that matters in our lives. As humans, we are all prone to common hooks—things like self-doubt, shame, sadness, fear, or anger—that can too easily steer us in the wrong direction. Emotionally agile people are not immune to stresses and setbacks. The key difference is that they know how to adapt, aligning their actions with their values and making small but powerful changes that lead to a lifetime of growth. Emotional agility is not about ignoring difficult emotions and thoughts; it’s about holding them loosely, facing them courageously and compassionately, and then moving past them to bring the best of yourself forward.

Drawing on her deep research, decades of international consulting, and her own experience overcoming adversity after losing her father at a young age, David shows how anyone can thrive in an uncertain world by becoming more emotionally agile. To guide us, she shares four key concepts that allow us to acknowledge uncomfortable experiences while simultaneously detaching from them, thereby allowing us to embrace our core values and adjust our actions so they can move us where we truly want to go.

Written with authority, wit, and empathy, Emotional Agility serves as a road map for real behavioral change—a new way of acting that will help you reach your full potential, whoever you are and whatever you face.

Features:

  • Avery Publishing Group

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Developing the Leader Within You

Developing the Leader Within You Lowest new price: $5.56
Lowest used price: $0.32
List price: $16.99
Author: John Maxwell
Brand: HarperCollins Christian Pub.

Developing the LeaderWithin You is Dr. Maxwell’s first and most enduring leadership book, havingsold more than one million copies. In this Christian Leaders Series edition ofthis Maxwell classic, you will discover the biblical foundation for leadershipthat John Maxwell has used as a pastor and business leader for more than fortyyears. These same principles and practices are available for everyday leadersin every walk of life. It is a lofty calling to lead a group—a family, achurch, a nonprofi t, a business—and the timeless principles in this book willbring positive change in your life and in the lives of those around you.

You will learn:

The True Definition of Leader. “Leadership is influence.That’s it. Nothing more; nothing less.”

The Traits of Leadership. “Leadership is not an exclusiveclub for those who were ‘born with it.’ The traits that are the raw materialsof leadership can be acquired. Link them up with desire, and nothing can keep youfrom becoming a leader.”

The Difference Between Management and Leadership. “Makingsure the work is done by others is the accomplishment of a manager. Inspiring othersto do better work is the accomplishment of a leader.”

God has called every believer to influence others, to besalt and light. Developing the LeaderWithin You will equip you to improve your leadership and inspire others.

Few of us are natural-born leaders, according to John C. Maxwell, author of Developing the Leader Within You. Fortunately though, "the traits that are the raw material of leadership can be acquired," he promises. "Link them up with desire and nothing can keep you from becoming a leader. This book will supply the leadership principles. You must supply the desire." True to his words, Maxwell offers a detailed and inspiring primer on becoming a leader. Even the Table of Contents reads like a motivational poster.

Maxwell (The 21 Indispensable Qualities of a Leader), who is the founder of INJOY, a Christian-based leadership program, debunks the myth that strong leaders must have big egos and spend all their time harnessing personal power. Instead, he elevates leadership to a spiritual act of service: "The growth and development of people is the highest calling of leadership." Maxwell relies on real-life anecdotes, short paragraphs, charts, and numerous lists to make his wisdom accessible. As a result, his writing often seems simplistic, with a self-help tone. Nonetheless, in teaching readers how to bring out the best in themselves as well as others, Maxwell offers a worthwhile life lesson that extends far beyond the workplace. --Gail Hudson

Features:

  • Leadership
  • Ministry Leadership Guidance
  • Business Leadership

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Moonwalking with Einstein: The Art and Science of Remembering Everything

Moonwalking with Einstein: The Art and Science of Remembering Everything Lowest new price: $4.99
Lowest used price: $2.12
List price: $17.00
Author: Joshua Foer
Brand: Penguin Books

The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory

An instant bestseller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes." He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.

Features:

  • Penguin Books

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