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Books

Applied Psychology


100 Things Every Designer Needs to Know About People (Voices That Matter)

100 Things Every Designer Needs to Know About People (Voices That Matter) Lowest new price: $19.99
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List price: $34.99
Author: Susan Weinschenk
Brand: Susan Weinschenk

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someone’s social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Features:

  • 100 Things Every Designer Needs to Know About People What Makes Them Tick

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Mirror Work: 21 Days to Heal Your Life

Mirror Work: 21 Days to Heal Your Life Lowest new price: $8.93
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Author: Louise Hay
Brand: Louise Hay

Since its publication in 1984, Louise Hay’s international bestseller You Can Heal Your Life has sold over 40 million copies worldwide. Now, in MIRROR WORK: 21 DAYS TO HEAL YOUR LIFE, the popular teacher and author offers the first book dedicated to her signature practice for personal transformation.

The Mirror Principle, one of Louise’s core teachings, holds that our experience of life mirrors our relationship with ourselves; unless we see ourselves as loveable, the world can be a dark and lonely place. Mirror work—looking at oneself in a mirror and repeating positive affirmations—is Louise’s powerful method for learning to love oneself and experience the world as a safe and loving place. Like her successful video course, Loving Yourself, MIRROR WORK lays out a 21-day program of teachings and exercises to help readers deepen their relationship with themselves and live a joyous and fulfilling life. “Doing mirror work,” Louise tells readers, “is one of the most loving gifts you can give yourself.”

Each of the 21 days is organized around a theme, such as monitoring self-talk, overcoming fear, releasing anger, healing relationships, forgiving self and others, receiving prosperity, and living stress-free. The daily program involves an exercise in front of the mirror, affirmations, journaling, an inspiring Heart Thought to ponder, and a guided meditation.

Packed with practical guidance and support, presented in Louise’s warmly personal words, MIRROR WORK—or Mirror Play, as she likes to call it—is designed to help readers:
·         Learn a deeper level of self-care
·         Gain confidence in their own inner guidance system
·         Develop awareness of their soul gifts
·         Overcome resistance to change
·         Boost self-esteem
·         Cultivate love and compassion in their relationships with self and others

In just three weeks, the reader can firmly establish the practice of Mirror Work as an ongoing vehicle for positive growth and self-care, and a path to a full, rich life.

Features:

  • Mirror Work 21 Days to Heal Your Life

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Flourish: A Visionary New Understanding of Happiness and Well-being

Flourish: A Visionary New Understanding of Happiness and Well-being Lowest new price: $8.50
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List price: $17.00
Author: Martin E. P. Seligman
Brand: Atria Books

From the bestselling author of Learned Optimism and Authentic Happiness comes “a relentlessly optimistic guidebook on finding and securing individual happiness” (Kirkus Reviews).

“This book will help you flourish.”

With this unprecedented promise, internationally esteemed psychologist Martin Seligman begins Flourish, his first book in ten years—and the first to present his dynamic new concept of what well-being really is. Traditionally, the goal of psychology has been to relieve human suffering, but the goal of the Positive Psychology movement, which Dr. Seligman has led for fifteen years, is different—it’s about actually raising the bar for the human condition.

Flourish builds on Dr. Seligman’s game-changing work on optimism, motivation, and character to show how to get the most out of life, unveiling an electrifying new theory of what makes a good life—for individuals, for communities, and for nations. In a fascinating evolution of thought and practice, Flourish refines what Positive Psychology is all about.

While certainly a part of well-being, happiness alone doesn’t give life meaning. Seligman now asks, What is it that enables you to cultivate your talents, to build deep, lasting relationships with others, to feel pleasure, and to contribute meaningfully to the world? In a word, what is it that allows you to flourish? “Well-being” takes the stage front and center, and Happiness (or Positive Emotion) becomes one of the five pillars of Positive Psychology, along with Engagement, Relationships, Meaning, and Accomplishment—or PERMA, the permanent building blocks for a life of profound fulfillment.

Thought-provoking in its implications for education, economics, therapy, medicine, and public policy—the very fabric of society—Flourish tells inspiring stories of Positive Psychology in action, including how the entire U.S. Army is now trained in emotional resilience; how innovative schools can educate for fulfillment in life and not just for workplace success; and how corporations can improve performance at the same time as they raise employee well-being.

With interactive exercises to help readers explore their own attitudes and aims, Flourish is a watershed in the understanding of happiness as well as a tool for getting the most out of life. On the cutting edge of a science that has changed millions of lives, Dr. Seligman now creates the ultimate extension and capstone of his bestselling classics, Authentic Happiness and Learned Optimism.

Features:

  • Great product!

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Transitions: Making Sense of Life's Changes, Revised 25th Anniversary Edition

Transitions: Making Sense of Life's Changes, Revised 25th Anniversary Edition Lowest new price: $6.27
Lowest used price: $1.55
List price: $15.95
Author: William Bridges
Brand: William Bridges

Whether it is chosen or thrust upon you, change brings both opportunities and turmoil. Since first published 25 years ago, Transitions has helped hundreds of thousands of readers cope with these issues by providing an elegantly simple yet profoundly insightful roadmap of the transition process. With the understanding born of both personal and professional experience, William Bridges takes readers step by step through the three stages of any transition: The Ending, The Neutral Zone, and, in time, The New Beginning. Bridges explains how each stage can be understood and embraced, leading to meaningful and productive movement into a hopeful future. With a new introduction highlighting how the advice in the book continues to apply and is perhaps even more relevant today, and a new chapter devoted to change in the workplace, Transitions will remain the essential guide for coping with the one constant in life: change.

Features:

  • Transitions Making Sense of Life s Changes Revised 25th Anniversary Edition

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Payoff: The Hidden Logic That Shapes Our Motivations (TED Books)

Payoff: The Hidden Logic That Shapes Our Motivations (TED Books) Lowest new price: $8.37
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List price: $16.99
Author: Dan Ariely
Brand: Dan Ariely

Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined.

Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being “motivators.” From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we’ve assumed.

Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation—how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?

Features:

  • Payoff The Hidden Logic That Shapes Our Motivations Ted Books

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How Champions Think: In Sports and in Life

How Champions Think: In Sports and in Life Lowest new price: $8.70
Lowest used price: $6.39
List price: $15.99
Author: Dr. Bob Rotella
Brand: imusti

This New York Times bestselling, groundbreaking guide to success from America’s preeminent sports psychologist is “so good that this reviewer has recommended it to all, golfers and non-golfers alike” (Library Journal, starred review).

Acclaimed sports psychologist Bob Rotella has advised everyone from professional golfers to NBA superstars to business executives on how to flourish under pressure and overcome challenges. “Rotella’s philosophy is astonishingly simple…his success rate…is phenomenal” (The New York Times). Now, for the first time, he’s distilled his decades of in-depth research and practical experience into a potential-unlocking guide for everyone, from businesspeople to athletes to parents.

Most psychology is focused on trying to make abnormal people normal. Bob Rotella’s work is to make normal people exceptional. “Intriguing and persuasive” (Publishers Weekly), How Champions Think takes readers inside the minds of winners in many fields. It explores how to keep the mind from holding you back, whatever your physical gifts or other talents. It’s about how to make a commitment, how to persevere, how to deal with failure. It’s about how to train your mind to create a self-image that promotes confidence and accomplishment.

Any successful life starts with how you see yourself. And with these pearls of wisdom from the nation’s preeminent sports psychologist, you can learn to achieve the success of your dreams. “Straightforward and simple...Do the math. Read Rotella” (The Wall Street Journal).

Features:

  • Simon & Schuster

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Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment

Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment Lowest new price: $7.94
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Author: Tal Ben-Shahar
Brand: Tal Ben Shahar

Can You Learn to Be Happy?

YES . . . according to the teacher of Harvard University’s most popular and life-changing course. One out of every five Harvard students has lined up to hear Tal Ben-Shahar’s insightful and inspiring lectures on that ever-elusive state: HAPPINESS.

HOW?
Grounded in the revolutionary “positive psychology” movement, Ben-Shahar ingeniously combines scientific studies, scholarly research, self-help advice, and spiritual enlightenment. He weaves them together into a set of principles that you can apply to your daily life. Once you open your heart and mind to Happier ’s thoughts, you will feel more fulfilled, more connected . . . and, yes, HAPPIER.

“Dr. Ben-Shahar, one of the most popular teachers in Harvard’s recent history, has written a personal, informed, and highly enjoyable primer on how to become happier. It would be wise to take his advice.”
--Ellen J. Langer, author of Mindfulness and On Becoming an Artist

“This fine book shimmers with a rare brand of good sense that is imbedded in scientific knowledge about how to increase happiness. It is easy to see how this is the backbone of the most popular course at Harvard today."
--Martin E. P. Seligman, author of Authentic Happiness

Features:

  • Happier Learn the Secrets to Daily Joy and Lasting Fulfillment

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How to Analyze People: A Psychologist’s Guide to Master the Art of Speed Reading Anyone, Through Psychological Techniques & Body Language Analysis (Psychology Self-Help) (Volume 6)

How to Analyze People: A Psychologist’s Guide to Master the Art of Speed Reading Anyone, Through Psychological Techniques & Body Language Analysis (Psychology Self-Help) (Volume 6) Lowest new price: $16.68
Lowest used price: $16.63
List price: $17.42
Author: Katherine Chambers

Imagine how different your life would be if you truly knew how to read the other people in your life.

Whether its assessing potential business clients, knowing what your colleagues are really thinking, or simply being able to read the true intentions of strangers on the street. You will gain such an advantage in life and get so much more out of your relationships as a result. Especially when it comes to spotting potentially deceitful behavior. But most people aren’t equipped with the right verbal and non-verbal analysis tools to do it.

Katherine Chambers is an Ex-Stanford Psychologist who specializes in all forms neuroscientific and psychotherapy subjects. However it wasn’t until she left college life and entered the ‘real world’ did she start to understand these theoretical topics in a practical sense. One skill she has continued to perfect, is the art of analyzing people.

In this insightful and functional book, Chambers gives readers a firsthand look into the body language principles as well as a practical real life guide on how to:

  • Understand your own biochemistry, to better understand others
  • Use the 5 contextual cues to assess any situation
  • Detect “Leaking Signals” people subconsciously give away
  • Understand the words being spoken and why they were selected
  • Pattern seeking secrets of the limbs
  • Interpret the goldmine of gestures of facial expressions
  • Use the “Pinocchio Principle” to detect general deception

… and much more.

A Psychologist’s guide to Analyzing People is a mixture of theoretical principles combined with real life practical advice on how to read the behavior of anyone. The verbal and non-verbal analysis tools will help you get a leg-up in every interaction in your life, from business associates, family/friend relationships and everything in between.

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The Illustrated Happiness Trap: How to Stop Struggling and Start Living

The Illustrated Happiness Trap: How to Stop Struggling and Start Living Lowest new price: $7.63
Lowest used price: $5.92
List price: $14.95
Author: Russ Harris
Brand: Russ Harris

The life-changing practice of applied mindfulness called ACT is made even more accessible in this fun and easy-to-understand volume that illustrates all the principles with entertaining cartoons.

There’s this idea going around that we’re always supposed to be happy—and it’s making us miserable. The good news is, if you can learn to let go of that impossible expectation, your life will be a whole lot happier. Acceptance and Commitment Therapy (ACT) is a simple, self-administered therapy that uses mindfulness to enable you to do just that. This fun, illustrated guide to the method that’s made life better for millions is the easiest way yet to learn how to escape the happiness trap and start living a life that’s far richer, fuller, and more meaningful.

With ACT you’ll learn to:
Reduce stress and worry • Handle painful feelings and thoughts more
effectively • Break self-defeating habits • Overcome insecurity and
self-doubt • Recognize and treasure the whole range of emotions that make
up a satisfying life

Features:

  • The Illustrated Happiness Trap How to Stop Struggling and Start Living

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Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence

Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence Lowest new price: $9.89
Lowest used price: $7.49
List price: $14.99
Author: Lisa Cron
Brand: Lisa Cron

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets--and it's a game-changer for anyone who has ever set pen to paper.
     The vast majority of writing advice focuses on "writing well" as if it were the same as telling a great story. This is exactly where many aspiring writers fail--they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain's hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won't hold anyone's interest.
     Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

Features:

  • Wired for Story The Writer s Guide to Using Brain Science to Hook Readers from the Very First Sentence

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