Books — Intellectual Property

Intellectual Property

Patent It Yourself: Your Step-by-Step Guide to Filing at the U.S. Patent Office

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Author: David Pressman Attorney

Patent your creation with the world's bestselling guide to patents! Have a world-class idea? Ready to protect your invention from copycats? Then turn to the best resource available -- Patent It Yourself. Attorney David Pressman takes you through the entire patent process, providing scrupulously updated information and clear instructions to help you: determine if you can patent your invention; understand patent law; evaluate the commercial potential of your idea; perform your own patent search; file a provisional patent application; prepare a formal patent application; respond to patent examiners; amend an application; enforce and maintain your patent; market and license your invention. Thoroughly updated to reflect the latest changes in intellectual property law, this edition also provides the latest U.S. Patent and Trademark Office rules and forms. It includes up-to-date details on filing procedures and patent law, including a 2010 Supreme Court ruling on protection for business method and software patents. Whether you're new at the inventing game or a grizzled veteran, Patent It Yourself will save you grief, time and money.

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The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)

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Author: Teressa Iezzi

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.
A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script.

While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people - the audience - now no longer just consumers, but active participants in a brand's story.
The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations.
A new ad landscape means new opportunities for writers who now have the incredible opportunity to push brand narrative to places it's never been before and to actually create something so useful or entertaining that it generates its own audience. It also means that many of the rules of the past - while exceedingly worthy of study - are insufficient to guide the modern copywriter. Co-published with AdvertisingAge, The Idea Writers outlines the changing landscape of the advertising industry while providing useful how-to advice.

Filled with interviews from top creatives including:
Greg Hahn, Nick Law, Jeff Benjamin, Tim Delaney, Rei Inamoto, Lee Clow, Steve Simpson, Rick Condos, David Droga, Gerry Graf, Ty Montague, Calle and Pelle Sjonell, PJ Pereira, David Abbott and many more!

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Mass Media Law 2007-2008

List price: $162.75
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Author: Clay Calvert

This market-leading text discusses the most relevant mass media legal decisions, from the Constitution to the most recent Supreme Court sessions, in relation to their relevance to modern American law. From the Internet to political advertising laws, "Mass Media Law" examines the current issues that are shaping the United States legal system. Known for its clear explanations and its consistent pedagogy, the text includes mid-chapter summaries, a table of cases, a separate additional table of contents for Internet related cases and issues, and more. The new edition has been heavily revised to include many new cases, and updated coverage of important current media law concerns, including the right of reporters to protect their sources, censorship problems related to terrorism, file sharing and the law of privacy and ethics.

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Patents, Copyrights & Trademarks For Dummies

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Author: Henri J. A. Charmasson

Useful tips and step-by-step guidance from filing to issue to license

Acquire and protect your share of this major business asset

Want to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide shows you how — helping you to evaluate your idea's commercial potential, conduct patent and trademark searches, document the invention process, license your IP rights, and comply with international laws. Plus, you get detailed examples of each patent application type!

Discover how to:

Avoid application blunders
Register trademarks and copyrights
Meet patent requirements
Navigate complex legal issues
Protect your rights abroad

The entire body of U.S. patent laws
Example office actions and amendments
Sample forms
Trademark registration certificates
Application worksheets

See the CD appendix for details and complete system requirements.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Patent It Yourself, 13th Edition

List price: $49.99
Lowest new price: $14.22
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Author: David Pressman Attorney

The world's bestselling guide to patenting your creation!

Have a world-class idea? Ready to protect your invention from copycats? Then turn to the best resource available-- Patent It Yourself.

Attorney David Pressman takes you through the entire patent process, providing scrupulously updated information and clear instructions to help you:

determine if you can patent your invention

understand patent law

evaluate the commercial potential of your idea

perform your own patent search

file a provisional patent application

prepare a formal patent application

respond to patent examiners

amend an application

enforce and maintain your patent

market and license your invention

and much more

Thoroughly updated, the 13th edition provides the latest U.S. Patent and Trademark Office rules and forms. It covers how to file a patent electronically with the USPTO, details about combination inventions, marked changes in the EFS electronic patent filing system, and other changes to technical filing rules.

Whether you're new at the inventing game or a grizzled veteran, Patent It Yourself will save you grief, time and money.

Say that you've come up with a really nifty idea for a gizmo that would improve the lives of every human being on Earth and probably turn you into a gadzillionaire, too! Before you get too far into the fantasy, you need this extremely detailed and comprehensive guide to the process of getting a patent. This is not a small book, but it contains everything you need to know, including a lot of things you probably don't KNOW you need to know. Very detailed, with examples of forms you'll need, addresses and marketing advice, this is the complete guide you'll need to navigate this complex process from square one to gadzillionaire-ness!

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Demanding the Impossible: A History of Anarchism

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Author: Peter H. Marshall

Anarchism is a philosophical and political creed which many individuals have subscribed to over the centuries, and for which many have been persecuted by other more authoritive ideologies like fascism and state socialism. There have been anarchist-inspired revolutions - in Spain, in the Ukraine, in Mexico - which have in turn led to (however short-lived) anarchist administrations. But anarchism's power has, first and foremost, been the power of the lone protestor, the dissenter who is unafraid to expose himself to reprisal for the sake of preaching the real gospel of liberty, equality and fraternity which so many so-called revolutionaries usually leave in tatters once they graduate from barricades to corridors of power. The author argues that the spirit of anarchism is in the voice of Tolstoy, of Gandhi, of Bakunin and of Godwin, of Camus and of Chomsky.

List price: $14.14
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Author: Library of Congress. Copyright Office

The book has no illustrations or index. Purchasers are entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Subjects: Copyright; Law / Intellectual Property / Copyright;

How to License Your Million Dollar Idea: Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More

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Author: Harvey Reese

The classic guide to cashing in on your million-dollar idea

Whether you've invented a great new product, or you have an idea for an app, an online business, or a reality show, How to License Your Million Dollar Idea delivers the information you need to snag a great licensing deal. Now in its third edition, this book has become the go-to source for budding inventors and entrepreneurs who have great ideas and want to cash in on them without putting themselves in financial risk. Licensing is the way to make that happen and this book explains exactly how it's done.

You'll get tested advice on how to protect your ideas and find a licensee for new products, apps, TV game shows, websites, software, and more. You'll also learn how to develop your creative thinking skills and objectively evaluate your ideas.

Explains how to protect your new idea with or without patents and copyrights
Directs you in finding the perfect person at the right company and on how to prepare a presentation that gets you to a "yes"
Reviews sample licensing contracts to help you understand what your creativity and achievement entitles you to

You'll also read accounts from profitable inventors on their own goof-ups and brilliant moves along their paths to success.

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Common as Air: Revolution, Art, and Ownership

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Author: Lewis Hyde

Common as Air offers a stirring defense of our cultural commons, that vast store of art and ideas we have inherited from the past and continue to enrich in the present. Suspicious of the current idea that all creative work is “intellectual property,” Lewis Hyde turns to America’s Founding Fathers—men such as Adams, Madison, and Jefferson—in search of other ways to imagine the fruits of human wit and imagination. What he discovers is a rich tradition in which knowledge was assumed to be a commonwealth, not a private preserve.

For the founders, democratic self-governance itself demanded open and easy access to ideas. So did the growth of creative communities such as that of eighteenth-century science. And so did the flourishing of public persons, the very actors whose “civic virtue” brought the nation into being.

In this lively, carefully argued, and well-documented book, Hyde brings the past to bear on present matters, shedding fresh light on everything from the Human Genome Project to Bob Dylan’s musical roots. Common as Air allows us to stand on the shoulders of America’s revolutionary giants and thus to see beyond today’s narrow debates over cultural ownership. What it reveals is nothing less than a vision of how to reclaim the commonwealth of art and ideas that we were meant to inherit.

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How to Fix Copyright

List price: $19.95
Author: William Patry

"The arrival of the Internet was revolutionary, and one of the most tumultuous developments that flowed from it--the upending of the relatively settled world of copyright law--has forced us to completely rethink how rights to a work are allocated and how delivery formats affect an originator's claims to the work. Most of the disputes swirling around novel Internet media delivery systems, from Napster to Youtube to the Google Book Project, derive from our views on what constitutes a proper understanding of copyright. Who has the right to a work, and to what extent should we protect a rights holder's ability to derive income from it? Is it right to make copyrighted works free of charge?
One of the central figures in this decade-plus long debate has been William Patry, who is now the Senior Copyright Counsel for Google. In How to Fix Copyright, he offers a concise and pithy set of solutions for improving our increasingly outmoded copyright system. After outlining how we arrived at our current state of dysfunction, Patry offers a series of pragmatic fixes that steer a middle course between an overly expansive interpretation of copyright protection and abandoning it altogether. We have to accept that we cannot force people to buy copyrighted works, but at the same time, we have to enforce laws against counterfeiting. Most importantly, we have to look at the evidence--what furthers creativity yet does not deny protection to those who need it to create? We should also reject the increasingly strident (and, he argues, ill-informed) denunciations of delivery systems: Google Booksearch and DVRs are merely technologies, and are not the problem. Throughout, he stresses that we need to recognize that the consumer is king. Law can only solve legal problems, not business problems, and too often we use law to solve business problems. Practical yet prescriptive, How to Fix Copyright will reshape our understanding of what the real problems actually are and help us navigate through the increasingly complex dilemmas surrounding authorship and rights in our digital age."

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