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Books

Intellectual Property


Entertainment Law in a Nutshell (Nutshells)

Entertainment Law in a Nutshell (Nutshells) Lowest new price: $43.94
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Author: Sherri Burr

This compact reference gives a big picture overview of the intellectual property, contract, publicity, estate planning, and First Amendment issues that contribute to the field of entertainment law. Professor Burr also addresses specific legal issues that arise in the film, music, and television industries, including discussion of the rise of “reality” television. This Nutshell is ideal as a secondary text to accompany any entertainment law casebook, as the primary text for a seminar, or as background information for someone requiring an overview.

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Lei do Cabo Anotada: Lei nº 8977/1995 (Portuguese Edition)

Lei do Cabo Anotada: Lei nº 8977/1995 (Portuguese Edition) Lowest new price: $8.00
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Author: Walter Vieira Ceneviva

A obra traz a Lei Federal que regeu o serviço de Televisão a Cabo no Brasil, com anotações relevantes para sua compreensão e aplicação. As anotações são baseadas em jurisprudência administrativa (especialmente da Anatel e TCU) e judicial (STJ e STF), com 'hyperlinks' para muitas das fontes das anotações.


Strategic Brand Management

Strategic Brand Management Lowest new price: $43.99
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Author: Alexander Chernev

In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.

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Intellectual Property: The Law of Trademarks, Copyrights, Patents, and Trade Secrets

Intellectual Property: The Law of Trademarks, Copyrights, Patents, and Trade Secrets Lowest new price: $81.00
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Author: Deborah E. Bouchoux

INTELLECTUAL PROPERTY: THE LAW OF TRADEMARKS, COPYRIGHTS, PATENTS, AND TRADE SECRETS, Fourth Edition, is a thorough guide to the four fields of intellectual property law: trademarks, copyrights, patents, and trade secrets. This comprehensive, yet reader-friendly book helps you master the complexities of modern intellectual property law, including topics such as registration procedures, duration of rights, protection from infringement, current concerns in each field, and international trends and developments. Now updated in a new Fourth Edition, this wide-ranging book features coverage of cutting-edge issues such as technological innovations, intellectual property in the digital age, the role of the Internet, and evolving business law. In addition to an in-depth overview of each field, the book features abundant practical material, such as sample agreements, forms, checklists of paralegal tasks, charts, citations, statutes, realistic case studies, excerpts of real cases, and interesting trivia to capture your interest and provide valuable insights into real-world paralegal practice. Additional useful features include references to intellectual property websites, questions to encourage targeted Internet research, Case Illustrations, Case Study and Activities, Role of Paralegal element, and "Ethics Edge" boxes that explore ethical issues related to chapter content.

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Hello, My Name Is Awesome: How to Create Brand Names That Stick

Hello, My Name Is Awesome: How to Create Brand Names That Stick Lowest new price: $8.15
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Author: Alexandra Watkins
Brand: Watkins Alexandra

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names. 

Features:

  • Hello My Name Is Awesome How to Create Brand Names That Stick

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Music Copyright Law

Music Copyright Law Lowest new price: $20.08
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Author: David J. Moser

Gain an in-depth understanding of a topic that is vital to the success of anyone in or entering the music industry, with MUSIC COPYRIGHT LAW. From songwriters and performers to managers, producers, and agents - everyone is affected by the issues covered in this book. Avoiding the technical jargon and "lawyerspeak" that bogs down other books on the subject, the book explores the world of copyright law and hones in on how it applies to music. It begins by building a foundational knowledge of the fundamentals of copyright law, what it protects, the benefits of registering a copyright, and what to do when copyright has been infringed. Once the fundamentals are established, coverage expands to include controversies involving copyright and music in the digital age and the debates over online music. Packed with practical examples that bring complex concepts to life, this book is a must-have for any professional in or entering music business.

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Understanding Copyright Law (2014)

Understanding Copyright Law (2014) Lowest new price: $49.00
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Author: Marshall A. Leaffer

The landscape of copyright law has changed dramatically since the last edition of Understanding Copyright Law. During the past several years both the Congress and the courts have tried to adapt copyright law to the new, interactive (internet 2.0) digital technologies, such as You-Tube, and Facebook, and to efforts like the Google Book Search Project.

This new edition of Understanding Copyright Law has incorporated all the recent case law and legislative developments, focusing on the challenges of the digital age. Written with clarity and precision, this edition of Understanding Copyright Law remains the most accessible and comprehensive text for students of copyright law.

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Intellectual Property (Quick Study: Law)

Intellectual Property (Quick Study: Law) Lowest new price: $5.51
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Author: Inc. BarCharts
Brand: Brand: QuickStudy

Now that everything seems available at our fingertips via the Internet, the issues surrounding intellectual property and content protection have become even more relevant. Whether you are a student of intellectual property law or a content producer concerned about your rights and responsibilities, our updated QuickStudy® guide contains easily accessible information about inventions, content, trademarks, and more. Protect your brand or creations with access to the most pertinent laws regarding intellectual property in this handy, three-panel guide.

Features:

  • Used Book in Good Condition

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Managing University Intellectual Property in the Public Interest

Managing University Intellectual Property in the Public Interest Lowest new price: $32.33
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Author: National Research Council

Thirty years ago federal policy underwent a major change through the Bayh-Dole Act of 1980, which fostered greater uniformity in the way research agencies treat inventions arising from the work they sponsor. Before the Act, if government agencies funded university research, the funding agency retained ownership of the knowledge and technologies that resulted. However, very little federally funded research was actually commercialized. As a result of the Act's passage, patenting and licensing activity from such research has accelerated.

Although the system created by the Act has remained stable, it has generated debate about whether it might impede other forms of knowledge transfer. Concerns have also arisen that universities might prioritize commercialization at the expense of their traditional mission to pursue fundamental knowledge--for example, by steering research away from curiosity-driven topics toward applications that could yield financial returns.

To address these concerns, the National Research Council convened a committee of experts from universities, industry, foundations, and similar organizations, as well as scholars of the subject, to review experience and evidence of the technology transfer system's effects and to recommend improvements. The present volume summarizes the committee's principal findings and recommendations.


Not So Obvious: An Introduction to Patent Law and Strategy

Not So Obvious: An Introduction to Patent Law and Strategy Lowest new price: $13.96
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Author: Jeffrey Schox

The first edition of this book was written by Jeffrey Schox for his course "Patent Law and Strategy for Innovators and Entrepreneurs" at Stanford University. After an introduction to intellectual property, it explores the patent system, the requirements for a patent, infringement, and inventorship and ownership issues. The second edition included the America Invents Act ("AIA"), which transformed the U.S. patent system from a "first-to-invent" system to a "first-inventor-to-file" system. The third edition added a glossary and general edits. The fourth edition includes five additional cases: KSR (Supreme Court 2007), Stanford v. Roche (Supreme Court 2011), Prometheus (Supreme Court 2012), Nautilus (Supreme Court 2014), and Limelight (Fed. Cir. 2015).

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