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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Lowest new price: $10.00
Lowest used price: $16.44
List price: $28.00
Author: Scott Galloway

NEW YORK TIMES BESTSELLER
USA TODAY 
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

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The Food Lab: Better Home Cooking Through Science

The Food Lab: Better Home Cooking Through Science Lowest new price: $32.68
Lowest used price: $24.98
List price: $49.95
Author: J. Kenji López-Alt
Brand: Lopez Alt J Kenji

The New York Times bestselling winner of the 2016 James Beard Award for General Cooking and the IACP Cookbook of the Year Award.

A grand tour of the science of cooking explored through popular American dishes, illustrated in full color.

Ever wondered how to pan-fry a steak with a charred crust and an interior that's perfectly medium-rare from edge to edge when you cut into it? How to make homemade mac 'n' cheese that is as satisfyingly gooey and velvety-smooth as the blue box stuff, but far tastier? How to roast a succulent, moist turkey (forget about brining!)―and use a foolproof method that works every time?

As Serious Eats's culinary nerd-in-residence, J. Kenji López-Alt has pondered all these questions and more. In The Food Lab, Kenji focuses on the science behind beloved American dishes, delving into the interactions between heat, energy, and molecules that create great food. Kenji shows that often, conventional methods don’t work that well, and home cooks can achieve far better results using new―but simple―techniques. In hundreds of easy-to-make recipes with over 1,000 full-color images, you will find out how to make foolproof Hollandaise sauce in just two minutes, how to transform one simple tomato sauce into a half dozen dishes, how to make the crispiest, creamiest potato casserole ever conceived, and much more.

Over 1000 color photographs

Features:

  • The Food Lab Better Home Cooking Through Science

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National Electrical Code 2017

National Electrical Code 2017 Lowest new price: $52.43
Lowest used price: $49.99
List price: $98.00
Author: (NFPA) National Fire Protection Association

Throughout the United States and around the world, NFPA 70: National Electrical Code (NEC) sets the foundation for electrical safety in residential, commercial, and industrial occupancies. The 2017 edition of this trusted Code presents the latest comprehensive regulations for electrical wiring, overcurrent protection, grounding, and installation of equipment. Major additions reflect the continuing growth in renewable power technology. Other NEC revisions protect the public and workers from deadly hazards. Work with the latest requirements governing public and private buildings, homes, and structures; outdoor yards and lots; utility equipment; installations that connect to the power grid; and consumer-owned power generation systems and equipment. The 2017 NEC is better aligned with the safe work practices in NFPA 70E: Standard for Electrical Safety in the Workplace. (Softbound, 888 pp., 2017)

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Code Girls: The Untold Story of the American Women Code Breakers of World War II

Code Girls: The Untold Story of the American Women Code Breakers of World War II Lowest new price: $12.81
Lowest used price: $20.04
List price: $28.00
Author: Liza Mundy

"Code Girls reveals a hidden army of female cryptographers, whose work played a crucial role in ending World War II.... Mundy has rescued a piece of forgotten history, and given these American heroes the recognition they deserve."---Nathalia Holt, bestselling author of Rise of the Rocket Girls

Recruited by the U.S. Army and Navy from small towns and elite colleges, more than ten thousand women served as codebreakers during World War II. While their brothers and boyfriends took up arms, these women moved to Washington and learned the meticulous work of code-breaking. Their efforts shortened the war, saved countless lives, and gave them access to careers previously denied to them. A strict vow of secrecy nearly erased their efforts from history; now, through dazzling research and interviews with surviving code girls, bestselling author Liza Mundy brings to life this riveting and vital story of American courage, service, and scientific accomplishment.

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Red Famine: Stalin's War on Ukraine

Red Famine: Stalin's War on Ukraine Lowest new price: $21.00
Lowest used price: $20.75
List price: $35.00
Author: Anne Applebaum

From the author of the Pulitzer Prize-winning Gulag and the National Book Award finalist Iron Curtain, a revelatory history of one of Stalin's greatest crimes—the consequences of which still resonate today

In 1929 Stalin launched his policy of agricultural collectivization—in effect a second Russian revolution—which forced millions of peasants off their land and onto collective farms. The result was a catastrophic famine, the most lethal in European history. At least five million people died between 1931 and 1933 in the USSR. But instead of sending relief the Soviet state made use of the catastrophe to rid itself of a political problem. In Red Famine, Anne Applebaum argues that more than three million of those dead were Ukrainians who perished not because they were accidental victims of a bad policy but because the state deliberately set out to kill them.

Applebaum proves what has long been suspected: after a series of rebellions unsettled the province, Stalin set out to destroy the Ukrainian peasantry. The state sealed the republic’s borders and seized all available food. Starvation set in rapidly, and people ate anything: grass, tree bark, dogs, corpses. In some cases, they killed one another for food. Devastating and definitive, Red Famine captures the horror of ordinary people struggling to survive extraordinary evil.

Today, Russia, the successor to the Soviet Union, has placed Ukrainian independence in its sights once more. Applebaum’s compulsively readable narrative recalls one of the worst crimes of the twentieth century, and shows how it may foreshadow a new threat to the political order in the twenty-first.

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Life 3.0: Being Human in the Age of Artificial Intelligence

Life 3.0: Being Human in the Age of Artificial Intelligence Lowest new price: $16.00
Lowest used price: $14.00
List price: $28.00
Author: Max Tegmark

New York Times Best Seller

How will Artificial Intelligence affect crime, war, justice, jobs, society and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology—and there’s nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who’s helped mainstream research on how to keep AI beneficial.

 
How can we grow our prosperity through automation without leaving people lacking income or purpose? What career advice should we give today’s kids? How can we make future AI systems more robust, so that they do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will machines eventually outsmart us at all tasks, replacing humans on the job market and perhaps altogether? Will AI help life flourish like never before or give us more power than we can handle?
 
What sort of future do you want? This book empowers you to join what may be the most important conversation of our time. It doesn’t shy away from the full range of viewpoints or from the most controversial issues—from superintelligence to meaning, consciousness and the ultimate physical limits on life in the cosmos.

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The Elements of Style, Fourth Edition

The Elements of Style, Fourth Edition Lowest new price: $3.00
Lowest used price: $0.25
List price: $9.95
Author: William Strunk Jr.
Brand: SwitchEasy
Model: A01M20001Z

You know the authors' names. You recognize the title. You've probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition. A new Foreword by Roger Angell reminds readers that the advice of Strunk & White is as valuable today as when it was first offered.This book's unique tone, wit and charm have conveyed the principles of English style to millions of readers. Use the fourth edition of "the little book" to make a big impact with writing.

Features:

  • Paperback Book

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Ugly's Electrical References, 2017 Edition

Ugly's Electrical References, 2017 Edition Lowest new price: $9.55
Lowest used price: $15.71
List price: $24.95
Author: Jones & Bartlett Learning
Brand: Jblearning

Ugly’s Electrical References, 2017 Edition is the on-the-job reference tool of choice for electrical professionals. Used worldwide by electricians, engineers, contractors, designers, maintenance workers, apprentices, and students Ugly’s contains the most commonly required electrical information in an easy-to-read and easy-to-access format. Updated to reflect the 2017 National Electrical Code (NEC) the new edition features full color diagrams, tables, and illustrations, expanded coverage of alternative energies, and updated electrical safety information. Ugly’s offers the most pertinent information used by electricians right at their fingertips, including: mathematical formulas, National Electrical Code tables, wiring configurations, conduit bending, ampacity and conduit fill information, and life-saving first aid procedures.

Features:

  • Ugly s Electrical References 2017 Edition

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The Old Farmer's Almanac 2018

The Old Farmer's Almanac 2018 Lowest new price: $4.41
Lowest used price: $4.33
List price: $7.95
Author: Old Farmer's Almanac

It’s another new year celebrating everything under the Sun, including the Moon, with The Old Farmer’s Almanac, America’s oldest continuously published periodical! Always timely, topical, and distinctively “useful, with a pleasant degree of humor,” the Almanac has been beloved for centuries by people from all walks of life. As the nation’s iconic calendar, the 2018 edition will mark the days, months, and seasons; preview astronomical events; and cover a range of related topics: trends, gardening, anniversaries, recipes, home remedies, pets, husbandry, folklore, amusement, contests, fishing, and more—too much more to mention—all in the inimitable way it has done since 1792.

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Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future Lowest new price: $10.76
Lowest used price: $7.26
List price: $16.99
Author: Ashlee Vance
Brand: Vance Ashlee

New York Times and International Bestseller 


Named One of the Best Books of the Year by The Wall Street Journal, NPR, Audible and Amazon

More than 1 million copies sold 
In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs--a real-life Tony Stark--and a fascinating exploration of the renewal of American invention and its new "makers."
Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.
Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk--one of the most unusual and striking figures in American business history--is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.
Thorough and insightful, Elon Musk
brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.

Features:

  • Elon Musk Tesla Spacex and the Quest for a Fantastic Future

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