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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs Lowest new price: $18.40
Lowest used price: $16.66
List price: $28.99
Author: Ken Kocienda

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

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Understanding Human Communication

Understanding Human Communication Lowest new price: $84.16
Lowest used price: $53.92
List price: $99.95
Author: Ronald B. Adler

For more than three decades, Understanding Human Communication has been the best-selling text for the Human Communication course. Solidly grounded in scholarship, it provides students with the insights and skills to succeed in today's changing world. This new edition includes updated coverage of culture, gender, social media, and technology to reflect today's scholarship and popular culture.

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Computer Networking: A Top-Down Approach (7th Edition)

Computer Networking: A Top-Down Approach (7th Edition) Lowest new price: $142.91
Lowest used price: $102.99
List price: $173.40
Author: James Kurose

For courses in Networking/Communications

 

Motivates readers with a top-down, layered approach to computer networking

Unique among computer networking texts, the Seventh Edition of the popular Computer Networking: A Top Down Approach builds on the author’s long tradition of teaching this complex subject through a layered approach in a “top-down manner.” The text works its way from the application layer down toward the physical layer, motivating readers by exposing them to important concepts early in their study of networking. Focusing on the Internet and the fundamentally important issues of networking, this text provides an excellent foundation for readers interested in computer science and electrical engineering, without requiring extensive knowledge of programming or mathematics. The Seventh Edition has been updated to reflect the most important and exciting recent advances in networking.


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Molecular Biology of the Cell (Sixth Edition)

Molecular Biology of the Cell (Sixth Edition) Lowest new price: $159.95
Lowest used price: $107.50
Author: Bruce Alberts
Brand: imusti

The definitive text in cell biology

As the amount of information in biology expands dramatically, it becomes increasingly important for textbooks to distill this vast amount of scientific knowledge into concise principles and enduring concepts. Molecular Biology of the Cell, Sixth Edition accomplishes this goal with clear writing and beautiful illustrations. The Sixth Edition has been extensively revised and updated with the latest research in cell biology, and it provides an exceptional framework for teaching and learning.

Features:

  • Garland Publishing

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SAT Prep 2018 & 2019: SAT Prep Book 2018 & 2019 and Practice Test Questions for the College Board SAT Exam

SAT Prep 2018 & 2019: SAT Prep Book 2018 & 2019 and Practice Test Questions for the College Board SAT Exam Lowest new price: $18.99
Lowest used price: $29.55
List price: $19.99
Author: Test Prep Books
Brand: Windham Press

Test Prep Book's SAT Prep 2018 & 2019: SAT Prep Book 2018 & 2019 and Practice Test Questions for the College Board SAT Exam
Developed by Test Prep Books for test takers trying to achieve a passing score on the SAT exam, this comprehensive study guide includes:

•Quick Overview
•Test-Taking Strategies
•Introduction
•Reading
•Writing and Language
•Mathematics
•Essay
•Practice Questions
•Detailed Answer Explanations

Disclaimer: SAT® is a trademark registered by the College Board, which is not affiliated with, and does not endorse, this product.

Each section of the test has a comprehensive review created by Test Prep Books that goes into detail to cover all of the content likely to appear on the SAT test.

The Test Prep Books SAT practice test questions are each followed by detailed answer explanations. If you miss a question, it's important that you are able to understand the nature of your mistake and how to avoid making it again in the future. The answer explanations will help you to learn from your mistakes and overcome them.

Understanding the latest test-taking strategies is essential to preparing you for what you will expect on the exam. A test taker has to not only understand the material that is being covered on the test, but also must be familiar with the strategies that are necessary to properly utilize the time provided and get through the test without making any avoidable errors. Test Prep Books has drilled down the top test-taking tips for you to know.

Anyone planning to take this exam should take advantage of the SAT prep review material, practice test questions, and test-taking strategies contained in this Test Prep Books study guide.

Features:

  • Test Prep Book's SAT Prep 2018 & 2019: SAT Prep Book 2018 & 2019 and Practice Test Questions for the College Board SAT Exam Developed by Test Prep Books for test takers trying to achieve a passing score on the SAT exam, this comprehensive study guide includes:
  • Quick Overview Test-Taking Strategies Introduction Reading Writing and Language Mathematics Essay Practice Questions Detailed Answer Explanations
  • Disclaimer: SAT is a trademark registered by the College Board, which is not affiliated with, and does not endorse, this product.

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FAR/AIM 2019: Federal Aviation Regulations / Aeronautical Information Manual (FAR/AIM Series)

FAR/AIM 2019: Federal Aviation Regulations / Aeronautical Information Manual (FAR/AIM Series) Lowest new price: $13.06
Lowest used price: $12.98
List price: $17.95
Author: Federal Aviation Administration (FAA)/Aviation Supplies & Academics (ASA)
Brand: ASA


ASA has built a reputation for providing the aviation community with the most accurate and reliable FAR/AIM products available. The 2019 FAR/AIM book continues this tradition, containing complete and up-to-date information from Titles 14 and 49 of the Code of Federal Regulations (14 and 49 CFR) pertinent to General Aviation, Sport Pilots and Flight Instructors, combined with the Aeronautical Information Manual (AIM), and a free email subscription service for you to receive updated information as it is released by the FAA. Convenient handbook-sized 6" x 9" format; see backcover copy and table of contents for more details.

ASA's FAR/AIM Series has been the standard for printed reference books containing the aviation industry's regulations for more than 30 years. ASA consolidates the FAA regulations and procedures into easy-to-use reference manuals full of information pertinent to pilots, flight crew, and aviation maintenance technicians.

Features:

  • Parts 1, 43, 48, 61, 67, 68, 71, 73, 91, 97, 103, 105, 107, 110, 117, 119, 135, 136, 137, 141, 142
  • Free Updates available online and via email subscription service
  • Includes 14 CFR and 49 Parts pertinent to General Aviation, Pilots, Drone Operators, and Instructors
  • Suggested regulation study list for each certificate and rating
  • Comprehensive FAR/AIM index

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Refrigeration and Air Conditioning Technology

Refrigeration and Air Conditioning Technology Lowest new price: $103.86
Lowest used price: $95.99
List price: $184.95
Author: John Tomczyk
Brand: Cengage Learning

Develop the knowledge and skills you need to maintain and troubleshoot today's complex heating, air conditioning, and refrigeration systems with REFRIGERATION AND AIR CONDITIONING TECHNOLOGY, 8th Edition. This practical, easy-to-understand book provides hands-on guidance, practical applications, and the solid foundation you need to fully understand today's HVAC service and repair, its environmental challenges, and their solutions. Focused on sustainable technology in today's HVAC/R industry with an emphasis on new technologies and green awareness, the 8th Edition covers the latest advances in the industry and the all-important soft skills and customer relations issues that impact customer satisfaction and employment success. Memorable examples, more than 260 supporting photos, and unique Service Call features bring concepts to life and help you develop the critical skills you need for success in your future career.

Features:

  • Cengage Learning

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The Design of Everyday Things: Revised and Expanded Edition

The Design of Everyday Things: Revised and Expanded Edition Lowest new price: $6.50
Lowest used price: $7.83
List price: $18.99
Author: Don Norman
Brand: Basic Books AZ

The ultimate guide to human-centered design

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Features:

  • Basic Books AZ

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High Output Management

High Output Management Lowest new price: $9.95
Lowest used price: $8.63
List price: $16.95
Author: Andrew S. Grove
Brand: Vintage

In this legendary business book and Silicon Valley staple, the former chairman and CEO (and employee number three) of Intel shares his perspective on how to build and run a company.

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. Born of Grove’s experiences at one of America’s leading technology companies, High Output Management is equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance—throughout, High Output Management is a practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work.

Features:

  • Vintage

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The Longevity Diet: Discover the New Science Behind Stem Cell Activation and Regeneration to Slow Aging, Fight Disease, and Optimize Weight

The Longevity Diet: Discover the New Science Behind Stem Cell Activation and Regeneration to Slow Aging, Fight Disease, and Optimize Weight Lowest new price: $14.31
Lowest used price: $10.18
List price: $27.00
Author: Valter Longo

The internationally renowned, clinically tested, revolutionary diet program to lose weight, fight disease, and live a longer, healthier life.
 
Can what you eat determine how long, and how well, you live? The clinically proven answer is yes, and The Longevity Diet is easier to follow than you'd think. The culmination of 25 years of research on aging, nutrition, and disease across the globe, this unique program lays out a simple solution to living to a healthy old age through nutrition. The key is combining the healthy everyday eating plan the book outlines, with the scientifically engineered fasting-mimicking diet, or FMD; the FMD, done just 3-4 times a year, does away with the misery and starvation most of us experience while fasting, allowing you to reap all the beneficial health effects of a restrictive diet, while avoiding negative stressors, like low energy and sleeplessness. Valter Longo, director of the Longevity Institute at USC and the Program on Longevity and Cancer at IFOM in Milan, designed the FMD after making a series of remarkable discoveries in mice, then in humans, indicating that specific diets can activate stem cells and promote regeneration and rejuvenation in multiple organs to significantly reduce risk for diabetes, cancer, Alzheimer’s, and heart disease. Longo’s simple pescatarian daily eating plan and the periodic fasting-mimicking techniques can both yield impressive results. Low in proteins and sugars and rich in healthy fats and plant-based foods, The Longevity Diet is proven to help you: 
 
   • Lose weight and reduce abdominal fat
   • Extend your healthy lifespan with simple everyday changes
   • Prevent age-related muscle and bone loss
   • Build your resistance to diabetes, cardiovascular disease, Alzheimer's and cancer
 
Longo’s healthy, life span-extending program is based on an easy-to-adopt pescatarian plan along with the fasting-mimicking diet no more than 4 times a year, just 5 days at a time. Including 30 easy recipes for an everyday diet based on Longo's five pillars of longevity, The Longevity Diet is the key to living a longer, healthier, more fulfilled life.

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