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Web Development


Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen Lowest new price: $17.80
Lowest used price: $15.00
List price: $24.99
Author: Donald Miller
Brand: HarperCollins

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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Python Crash Course: A Hands-On, Project-Based Introduction to Programming

Python Crash Course: A Hands-On, Project-Based Introduction to Programming Lowest new price: $23.17
Lowest used price: $22.93
List price: $39.95
Author: Eric Matthes
Brand: No Starch Press

Python Crash Course is a fast-paced, thorough introduction to Python that will have you writing programs, solving problems, and making things that work in no time.

In the first half of the book, you’ll learn about basic programming concepts, such as lists, dictionaries, classes, and loops, and practice writing clean and readable code with exercises for each topic. You’ll also learn how to make your programs interactive and how to test your code safely before adding it to a project. In the second half of the book, you’ll put your new knowledge into practice with three substantial projects: a Space Invaders–inspired arcade game, data visualizations with Python’s super-handy libraries, and a simple web app you can deploy online.

As you work through Python Crash Course you’ll learn how to:
–Use powerful Python libraries and tools, including matplotlib, NumPy, and Pygal
–Make 2D games that respond to keypresses and mouse clicks, and that grow more difficult as the game progresses
–Work with data to generate interactive visualizations
–Create and customize Web apps and deploy them safely online
–Deal with mistakes and errors so you can solve your own programming problems


If you’ve been thinking seriously about digging into programming, Python Crash Course will get you up to speed and have you writing real programs fast. Why wait any longer? Start your engines and code!

Uses Python 2 and 3

Features:

  • No Starch Press

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Learning Python, 5th Edition

Learning Python, 5th Edition Lowest new price: $37.52
Lowest used price: $31.31
List price: $64.99
Author: Mark Lutz
Brand: imusti

Get a comprehensive, in-depth introduction to the core Python language with this hands-on book. Based on author Mark Lutz’s popular training course, this updated fifth edition will help you quickly write efficient, high-quality code with Python. It’s an ideal way to begin, whether you’re new to programming or a professional developer versed in other languages.

Complete with quizzes, exercises, and helpful illustrations, this easy-to-follow, self-paced tutorial gets you started with both Python 2.7 and 3.3— the latest releases in the 3.X and 2.X lines—plus all other releases in common use today. You’ll also learn some advanced language features that recently have become more common in Python code.

  • Explore Python’s major built-in object types such as numbers, lists, and dictionaries
  • Create and process objects with Python statements, and learn Python’s general syntax model
  • Use functions to avoid code redundancy and package code for reuse
  • Organize statements, functions, and other tools into larger components with modules
  • Dive into classes: Python’s object-oriented programming tool for structuring code
  • Write large programs with Python’s exception-handling model and development tools
  • Learn advanced Python tools, including decorators, descriptors, metaclasses, and Unicode processing

Features:

  • O'Reilly Media

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Python Machine Learning: Machine Learning and Deep Learning with Python, scikit-learn, and TensorFlow, 2nd Edition

Python Machine Learning: Machine Learning and Deep Learning with Python, scikit-learn, and TensorFlow, 2nd Edition Lowest new price: $35.99
Lowest used price: $54.27
List price: $39.99
Author: Sebastian Raschka

Key Features

  • Second edition of the bestselling book on Machine Learning
  • A practical approach to key frameworks in data science, machine learning, and deep learning
  • Use the most powerful Python libraries to implement machine learning and deep learning
  • Get to know the best practices to improve and optimize your machine learning systems and algorithms

Book Description

Machine learning is eating the software world, and now deep learning is extending machine learning. Understand and work at the cutting edge of machine learning, neural networks, and deep learning with this second edition of Sebastian Raschka's bestselling book, Python Machine Learning. Thoroughly updated using the latest Python open source libraries, this book offers the practical knowledge and techniques you need to create and contribute to machine learning, deep learning, and modern data analysis.

Fully extended and modernized, Python Machine Learning Second Edition now includes the popular TensorFlow deep learning library. The scikit-learn code has also been fully updated to include recent improvements and additions to this versatile machine learning library.

Sebastian Raschka and Vahid Mirjalili's unique insight and expertise introduce you to machine learning and deep learning algorithms from scratch, and show you how to apply them to practical industry challenges using realistic and interesting examples. By the end of the book, you'll be ready to meet the new data analysis opportunities in today's world.

If you've read the first edition of this book, you'll be delighted to find a new balance of classical ideas and modern insights into machine learning. Every chapter has been critically updated, and there are new chapters on key technologies. You'll be able to learn and work with TensorFlow more deeply than ever before, and get essential coverage of the Keras neural network library, along with the most recent updates to scikit-learn.

What you will learn

  • Understand the key frameworks in data science, machine learning, and deep learning
  • Harness the power of the latest Python open source libraries in machine learning
  • Explore machine learning techniques using challenging real-world data
  • Master deep neural network implementation using the TensorFlow library
  • Learn the mechanics of classification algorithms to implement the best tool for the job
  • Predict continuous target outcomes using regression analysis
  • Uncover hidden patterns and structures in data with clustering
  • Delve deeper into textual and social media data using sentiment analysis

Table of Contents

  1. Giving Computers the Ability to Learn from Data
  2. Training Simple Machine Learning Algorithms for Classification
  3. A Tour of Machine Learning Classifiers Using Scikit-Learn
  4. Building Good Training Sets - Data Preprocessing
  5. Compressing Data via Dimensionality Reduction
  6. Learning Best Practices for Model Evaluation and Hyperparameter Tuning
  7. Combining Different Models for Ensemble Learning
  8. Applying Machine Learning to Sentiment Analysis
  9. Embedding a Machine Learning Model into a Web Application
  10. Predicting Continuous Target Variables with Regression Analysis
  11. Working with Unlabeled Data - Clustering Analysis
  12. Implementing a Multilayer Artificial Neural Network from Scratch
  13. Parallelizing Neural Network Training with TensorFlow
  14. Going Deeper - The Mechanics of TensorFlow
  15. Classifying Images with Deep Convolutional Neural Networks
  16. Modeling Sequential Data using Recurrent Neural Networks

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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) Lowest new price: $27.41
Lowest used price: $22.48
List price: $45.00
Author: Steve Krug
Brand: Krug Steve

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.


“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards

 

Features:

  • Don t Make Me Think Revisited A Common Sense Approach to Web Usability

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HTML and CSS: Design and Build Websites

HTML and CSS: Design and Build Websites Lowest new price: $15.00
Lowest used price: $10.95
List price: $29.99
Author: Jon Duckett
Brand: Jon Duckett

A full-color introduction to the basics of HTML and CSS from the publishers of Wrox! 

Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach.

  • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout
  • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging
  • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure

This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

This book is also available as part of a set in hardcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781119038634; and in softcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781118907443.




From the Author: Goals for this Book

Programming books can often look rather intimidating and uninspiring, but they do not need to be. We wanted to redesign the tech book and make it more accessible, relevant, and attractive to a whole new group of readers. The result is a book that feels more like a magazine and is enjoyable to flick through, and looks like it belongs in the graphic design section rather than the programming section of a bookstore.

  • Large info-graphics are used to help simplify new or complex concepts

  • Clean design and layout presents each topic on a new page for easy reference

  • Printed in full-color, using a vibrant palette to distinguish different types of code

  • Attractive code samples help you make beautiful web sites



Features:

  • HTML CSS Design and Build Web Sites

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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) Lowest new price: $18.78
Lowest used price: $19.27
List price: $24.95
Author: Perry Marshall

Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using AdWords scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account

    Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

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  • DotCom Secrets: The Underground Playbook for Growing Your Company Online

    DotCom Secrets: The Underground Playbook for Growing Your Company Online Lowest new price: $10.65
    Lowest used price: $7.69
    List price: $19.95
    Author: Russell Brunson
    Brand: Brunson Russell

    If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

    Features:

    • Dotcom Secrets The Underground Playbook for Growing Your Company Online

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    Learn Windows PowerShell in a Month of Lunches

    Learn Windows PowerShell in a Month of Lunches Lowest new price: $26.14
    Lowest used price: $25.00
    List price: $44.99
    Author: Donald W. Jones
    Brand: Manning Publications

    Summary

    Learn Windows PowerShell in a Month of Lunches, Third Edition is an innovative tutorial designed for busy IT professionals. This updated edition covers PowerShell features that run on Windows 7, Windows Server 2008 R2 and later, PowerShell v3 and later, and includes v5 features like PowerShellGet.

    Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

    About the Technology

    PowerShell is both a scripting language and an administrative shell that lets you control and automate nearly every aspect of Windows. It accepts and executes commands interactively and you can write scripts to manage most Windows servers like Exchange, IIS, and SharePoint, as well as online services like Azure and Office 365.

    About the Book

    Learn Windows PowerShell in a Month of Lunches, Third Edition is an innovative tutorial designed for busy IT professionals. Just set aside one hour a day - lunchtime would be perfect - for a month, and you'll be automating Windows tasks faster than you ever thought possible. This updated edition covers PowerShell features that run on Windows 7, Windows Server 2008 R2 and later, PowerShell v3 and later, and includes v5 features like PowerShellGet.

    What's Inside

    • Learn PowerShell from the beginning, no experience required!
    • Covers PowerShell v3 and up, Windows 7, and Windows Server 2008 R2 and later
    • Each lesson takes you an hour or less

    About the Reader

    Experience with Windows administration is helpful. No programming or scripting experience needed.

    About the Author

    Veteran PowerShell MVPs Don Jones and Jeffery Hicks bring years as successful trainers to this concise, easy-to-follow book.

    Table of Contents

    1. Before you begin
    2. Meet PowerShell
    3. Using the help system
    4. Running commands
    5. Working with providers
    6. The pipeline: connecting commands
    7. Adding commands
    8. Objects: data by another name
    9. The pipeline, deeper
    10. Formatting - and why it's done on the right
    11. Filtering and comparisons
    12. A practical interlude
    13. Remote control: one-to-one, and one-to-many
    14. Using Windows Management Instrumentation and CIM
    15. Multitasking with background jobs
    16. Working with many objects, one at a time
    17. Security alert!
    18. Variables: a place to store your stuff
    19. Input and output
    20. Sessions: remote control with less work
    21. You call this scripting?
    22. Improving your parameterized script
    23. Advanced remoting configuration
    24. Using regular expressions to parse text files
    25. Additional random tips, tricks, and techniques
    26. Using someone else's script
    27. Never the end
    28. PowerShell cheat sheet

    Features:

    • Manning Publications

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    Automate the Boring Stuff with Python: Practical Programming for Total Beginners

    Automate the Boring Stuff with Python: Practical Programming for Total Beginners Lowest new price: $18.74
    Lowest used price: $15.48
    List price: $29.95
    Author: Al Sweigart
    Brand: imusti

    If you’ve ever spent hours renaming files or updating hundreds of spreadsheet cells, you know how tedious tasks like these can be. But what if you could have your computer do them for you?

    In Automate the Boring Stuff with Python, you’ll learn how to use Python to write programs that do in minutes what would take you hours to do by hand—no prior programming experience required. Once you’ve mastered the basics of programming, you’ll create Python programs that effortlessly perform useful and impressive feats of automation to:
    –Search for text in a file or across multiple files
    –Create, update, move, and rename files and folders
    –Search the Web and download online content
    –Update and format data in Excel spreadsheets of any size
    –Split, merge, watermark, and encrypt PDFs
    –Send reminder emails and text notifications
    –Fill out online forms

    Step-by-step instructions walk you through each program, and practice projects at the end of each chapter challenge you to improve those programs and use your newfound skills to automate similar tasks.

    Don’t spend your time doing work a well-trained monkey could do. Even if you’ve never written a line of code, you can make your computer do the grunt work. Learn how in Automate the Boring Stuff with Python.

    Note: The programs in this book are written to run on Python 3.

    Features:

    • No Starch Press

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