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Web Development


Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) Lowest new price: $17.56
Lowest used price: $17.69
List price: $24.95
Author: Perry Marshall

Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using AdWords scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account

    Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

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  • Data Science from Scratch: First Principles with Python

    Data Science from Scratch: First Principles with Python Lowest new price: $22.65
    Lowest used price: $17.75
    List price: $39.99
    Author: Joel Grus
    Brand: imusti

    Data science libraries, frameworks, modules, and toolkits are great for doing data science, but they’re also a good way to dive into the discipline without actually understanding data science. In this book, you’ll learn how many of the most fundamental data science tools and algorithms work by implementing them from scratch.

    If you have an aptitude for mathematics and some programming skills, author Joel Grus will help you get comfortable with the math and statistics at the core of data science, and with hacking skills you need to get started as a data scientist. Today’s messy glut of data holds answers to questions no one’s even thought to ask. This book provides you with the know-how to dig those answers out.

    • Get a crash course in Python
    • Learn the basics of linear algebra, statistics, and probability—and understand how and when they're used in data science
    • Collect, explore, clean, munge, and manipulate data
    • Dive into the fundamentals of machine learning
    • Implement models such as k-nearest Neighbors, Naive Bayes, linear and logistic regression, decision trees, neural networks, and clustering
    • Explore recommender systems, natural language processing, network analysis, MapReduce, and databases

    Features:

    • Oreilly Associates Inc

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    Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

    Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty Lowest new price: $19.16
    Lowest used price: $19.16
    List price: $34.99
    Author: C. Todd Lombardo

    A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

    This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.

    Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:

    • Articulate an inspiring vision and goals for your product
    • Prioritize ruthlessly and scientifically
    • Protect against pursuing seemingly good ideas without evaluation and prioritization
    • Ensure alignment with stakeholders
    • Inspire loyalty and over­-delivery from your team
    • Get your sales team working with you instead of against you
    • Bring a user­ and buyer-­centric approach to planning and decision-making
    • Anticipate opportunities and stay ahead of the game
    • Publish a comprehensive roadmap without over­committing

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    Java: The Complete Reference, Tenth Edition (Complete Reference Series)

    Java: The Complete Reference, Tenth Edition (Complete Reference Series) Lowest new price: $35.64
    Lowest used price: $34.99
    List price: $60.00
    Author: Herbert Schildt
    Brand: Schildt Herbert

    The Definitive Java Programming Guide

    Fully updated for Java SE 9, Java: The Complete Reference, Tenth Edition explains how to develop, compile, debug, and run Java programs. Bestselling programming author Herb Schildt covers the entire Java language, including its syntax, keywords, and fundamental programming principles. You'll also find information on key portions of the Java API library, such as I/O, the Collections Framework, the stream library, and the concurrency utilities. Swing, JavaFX, JavaBeans, and servlets are examined and numerous examples demonstrate Java in action. Of course, the new module system added by Java SE 9 is discussed in detail. This Oracle Press resource also offers an introduction to JShell, Java’s new interactive programming tool.

    Coverage includes:

    Data types, variables, arrays, and operators

    Control statements

    Classes, objects, and methods

    Method overloading and overriding

    Inheritance

    Interfaces and packages

    Exception handling

    Multithreaded programming

    Enumerations, autoboxing, and annotations

    The I/O classes

    Generics

    Lambda expressions

    Modules

    String handling

    The Collections Framework

    Networking

    Event handling

    AWT

    Swing and JavaFX

    The Concurrent API

    The Stream API

    Regular expressions

    JavaBeans

    Servlets

    Much, much more

    Code examples in the book are available for download at www.OraclePressBooks.com.

    TAG:  For a complete list of Oracle Press titles, visit www.OraclePressBooks.com.




    Features:

    • Java The Complete Reference Tenth Edition

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    The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

    The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales Lowest new price: $14.17
    Lowest used price: $9.54
    List price: $25.00
    Author: Chris Smith
    Brand: Smith Chris

    "If you need more traffic, leads and sales, you need The Conversion Code."
    Neil Patel co-founder Crazy Egg

    "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
    Oli Gardner co-founder Unbounce

    "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
    Dan Stewart CEO Happy Grasshopper

    "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement."
    Steve Pacinelli CMO BombBomb

    Capture and close more Internet leads with a new sales script and powerful marketing templates


    The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.

    Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.

    • Engage with consumers more effectively online
    • Leverage the strengths of social media, apps, and blogs to capture more leads for less money
    • Convert more Internet leads into real-world prospects and sales appointments
    • Make connections on every call and learn the exact words that close more sales
    The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

    Features:

    • The Conversion Code Capture Internet Leads Create Quality Appointments Close More Sales

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    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Lowest new price: $9.31
    Lowest used price: $6.91
    List price: $14.00
    Author: Ryan Holiday
    Brand: Ryan Holiday

    A Primer on the Future of PR, Marketing and Advertising

    A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.


    Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

    Features:

    • Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising

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    Head First Design Patterns: A Brain-Friendly Guide

    Head First Design Patterns: A Brain-Friendly Guide Lowest new price: $33.61
    Lowest used price: $14.28
    List price: $59.99
    Author: Eric Freeman
    Brand: O'Reilly Media

    What’s so special about design patterns?

    At any given moment, someone struggles with the same software design problems you have. And, chances are, someone else has already solved your problem. This edition of Head First Design Patterns—now updated for Java 8—shows you the tried-and-true, road-tested patterns used by developers to create functional, elegant, reusable, and flexible software. By the time you finish this book, you’ll be able to take advantage of the best design practices and experiences of those who have fought the beast of software design and triumphed.

    What’s so special about this book?

    We think your time is too valuable to spend struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Design Patterns uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

    Features:

    • 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence!
    • A brand-new, unused, unopened item in its original packaging, with all original packaging materials included.
    • High seller positive feedback for the seller!
    • Lowest price on amazon!

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    Elements of Programming Interviews in Python: The Insiders' Guide

    Elements of Programming Interviews in Python: The Insiders' Guide Lowest new price: $22.99
    Lowest used price: $17.66
    List price: $39.95
    Author: Adnan Aziz

    This is the Python version of our book. See the website for links to the C++ and Java version. 


    Before you buy this book, please first head over to our sample page - elementsofprogramminginterviews.com/sample

    Take great care to buy the latest version bit.ly/buyingEPI

    The sampler should give you a very good idea of the quality and style of our book. In particular, be sure you are comfortable with the level and with our Python coding style.

    Solutions include code snippets which are primarily in Python. Complete programs are available at epibook.github.io.

    Since different candidates have different time constraints, EPI includes a study guide with several scenarios, ranging from weekend Hackathon to semester long preparation with a recommended a subset of problems for each scenario. 

    All problems are classified in terms of their difficulty level and include many variants to help you apply what you have learned more widely.

    All problems includes hints for readers who get stuck. This simulates what you will face in the real interview.

    The version being sold by Amazon itself is always current. Some resellers may have older versions, especially if they sell used copies.

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    Raspberry Pi 3: Beginner to Pro – Step by Step Guide (Raspberry Pi 3 2016)

    Raspberry Pi 3: Beginner to Pro – Step by Step Guide (Raspberry Pi 3 2016) Lowest new price: $12.02
    Lowest used price: $9.18
    List price: $13.38
    Author: Timothy Short
    Brand: Ingramcontent

    Learn all about the Raspberry Pi3 and what you can do with it. No previous technical skills required!

    Now with fully update URLs in the paperback version for easy reference The Raspberry Pi 3 is a powerful minicomputer that has gained popularity for its versatility with hobbyists, DIYers, students, and digital engineers. More than just a tiny computer, the RPI is also a microcontroller that can light LEDs, spin motors, obtain sensor input, and much more. This book serves as a beginners guide to the RPI 3. Including how to acquire the device, we also explain how to set it up and get going building your own projects- no prior experience with electronics is necessary! Between offering project ideas and links to popular peripherals, this book will keep the RPI owner busy learning and exploring the world around them with their Raspberry Pi. For children and adults alike, the RPI is an amazing device that fosters creativity; this book is the starter guide for their journey. This book will save you hours upon hours of trying to figure this stuff out for yourself! This book includes: What is the Raspberry Pi 3 How to set up RPI 3 How to use Raspbian GPIO Pins Project Ideas Accessories for the Pi Advanced Circuits with the RPI 3 Raspberry Pi Tips and Tricks Take action now and buy this book to start your journey towards Raspberry Pi 3 mastery! Free next day delivery for Amazon Prime Customers. Tags: Raspberry Pi, Raspberry Pi 3, Raspberry Pi 3 Book, Raspberry Pi 3 Guide, Raspberry Pi 3 Kindle, Raspberry Pi 3 2016, Raspberry Pi 3 Projects, Raspberry Pi 3 User Guide, Raspberry Pi 3 Programming, Raspberry Pi 3 Python, Raspberry Pi 3 Beginners

    Features:

    • Raspberry Pi 3 Beginner to Pro Step by Step Guide

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    Illustrated Guide to Python 3: A Complete Walkthrough of Beginning Python with Unique Illustrations Showing how Python Really Works. Now covering Python 3.6 (Treading on Python) (Volume 1)

    Illustrated Guide to Python 3: A Complete Walkthrough of Beginning Python with Unique Illustrations Showing how Python Really Works. Now covering Python 3.6 (Treading on Python) (Volume 1) Lowest new price: $10.08
    Lowest used price: $34.65
    List price: $19.97
    Author: Matt Harrison

    Introducing Your Guide to Learning Python Illustrated Guide to Learning Python is designed to bring developers and others who are anxious to learn Python up to speed quickly. Not only does it teach the basics of syntax, but it condenses years of experience. You will learn warts, gotchas, best practices and hints that have been gleaned through the years in days. You will hit the ground running and running in the right way. Learn Python Quickly Python is an incredible language. It is powerful and applicable in many areas. It is used for automation of simple or complex tasks, numerical processing, web development, interactive games and more. Whether you are a programmer coming to Python from another language, managing Python programmers or wanting to learn to program, it makes sense to cut to the chase and learn Python the right way. You could scour blogs, websites and much longer tomes if you have time. Treading on Python lets you learn the hints and tips to be Pythonic quickly. Packed with Useful Hints and Tips You'll learn the best practices without wasting time searching or trying to force Python to be like other languages. I've collected all the gems I've gleaned over years of writing and teaching Python for you. A No Nonsense Guide to Mastering Basic Python Python is a programming language that lets you work more quickly and integrate your systems more effectively. You can learn to use Python and see almost immediate gains in productivity and lower maintenance costs. What you will learn:

    • Distilled best practices and tips
    • How interpreted languages work
    • Using basic types such as Strings, Integers, and Floats
    • Best practices for using the interpreter during development
    • The difference between mutable and immutable data
    • Sets, Lists, and Dictionaries, and when to use each
    • Gathering keyboard input
    • How to define a class
    • Looping constructs
    • Handling Exceptions in code
    • Slicing sequences
    • Creating modular code
    • Using libraries
    • Laying out code
    • Community prescribed conventions

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