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Perennial Seller: The Art of Making and Marketing Work that Lasts

Perennial Seller: The Art of Making and Marketing Work that Lasts Lowest new price: $10.00
Lowest used price: $10.99
List price: $26.00
Author: Ryan Holiday
Brand: Holiday Ryan

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?


How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Features:

  • Perennial Seller The Art of Making and Marketing Work That Lasts

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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Lowest new price: $11.68
Lowest used price: $11.21
List price: $17.95
Author: Ray Edwards

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.

Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover:

  • The universal hidden structure behind all persuasive copy.
  • How to avoid the most common copywriting mistakes.
  • A simple technique for writing copy that’s easy to read.
  • How to write powerful short copy for social media.
  • Sample headlines, bullet points, and openings – yours to “swipe” and use as your own!
  • Tons of templates, examples, and checklists guaranteed to improve your copy.
  • ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

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Fluent Python: Clear, Concise, and Effective Programming

Fluent Python: Clear, Concise, and Effective Programming Lowest new price: $29.84
Lowest used price: $29.34
List price: $49.99
Author: Luciano Ramalho
Brand: imusti

Python’s simplicity lets you become productive quickly, but this often means you aren’t using everything it has to offer. With this hands-on guide, you’ll learn how to write effective, idiomatic Python code by leveraging its best—and possibly most neglected—features. Author Luciano Ramalho takes you through Python’s core language features and libraries, and shows you how to make your code shorter, faster, and more readable at the same time.

Many experienced programmers try to bend Python to fit patterns they learned from other languages, and never discover Python features outside of their experience. With this book, those Python programmers will thoroughly learn how to become proficient in Python 3.

This book covers:

  • Python data model: understand how special methods are the key to the consistent behavior of objects
  • Data structures: take full advantage of built-in types, and understand the text vs bytes duality in the Unicode age
  • Functions as objects: view Python functions as first-class objects, and understand how this affects popular design patterns
  • Object-oriented idioms: build classes by learning about references, mutability, interfaces, operator overloading, and multiple inheritance
  • Control flow: leverage context managers, generators, coroutines, and concurrency with the concurrent.futures and asyncio packages
  • Metaprogramming: understand how properties, attribute descriptors, class decorators, and metaclasses work

Features:

  • O Reilly Media

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Python Data Science Handbook: Essential Tools for Working with Data

Python Data Science Handbook: Essential Tools for Working with Data Lowest new price: $37.09
Lowest used price: $44.11
List price: $59.99
Author: Jake VanderPlas
Brand: imusti

For many researchers, Python is a first-class tool mainly because of its libraries for storing, manipulating, and gaining insight from data. Several resources exist for individual pieces of this data science stack, but only with the Python Data Science Handbook do you get them all—IPython, NumPy, Pandas, Matplotlib, Scikit-Learn, and other related tools.

Working scientists and data crunchers familiar with reading and writing Python code will find this comprehensive desk reference ideal for tackling day-to-day issues: manipulating, transforming, and cleaning data; visualizing different types of data; and using data to build statistical or machine learning models. Quite simply, this is the must-have reference for scientific computing in Python.

With this handbook, you’ll learn how to use:

  • IPython and Jupyter: provide computational environments for data scientists using Python
  • NumPy: includes the ndarray for efficient storage and manipulation of dense data arrays in Python
  • Pandas: features the DataFrame for efficient storage and manipulation of labeled/columnar data in Python
  • Matplotlib: includes capabilities for a flexible range of data visualizations in Python
  • Scikit-Learn: for efficient and clean Python implementations of the most important and established machine learning algorithms

Features:

  • O\'Reilly Media

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Python Programming: An Introduction to Computer Science, 3rd Ed.

Python Programming: An Introduction to Computer Science, 3rd Ed. Lowest new price: $42.75
Lowest used price: $36.00
List price: $45.00
Author: John Zelle
Brand: Ingramcontent

This third edition of John Zelle's Python Programming continues the tradition of updating the text to reflect new technologies while maintaining a time-tested approach to teaching introductory computer science. An important change to this edition is the removal of most uses of eval and the addition of a discussion of its dangers. In our increasingly connected world, it's never too early to begin considering computer security issues. This edition also uses several new graphics examples, developed throughout chapters 4-12.

Features:

  • Python Programming An Introduction to Computer Science

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Adobe After Effects CC Classroom in a Book (2017 release)

Adobe After Effects CC Classroom in a Book (2017 release) Lowest new price: $36.11
Lowest used price: $43.06
List price: $59.99
Author: Lisa Fridsma
Brand: Brie Gyncild Lisa Fridsma

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe After Effects CC (2017 release) choose Adobe After Effects CC Classroom in a Book (2017 release) from Adobe Press. The 14 project-based lessons in this book show users step-by-step the key techniques for working in After Effects. Learn how to create, manipulate, and optimize motion graphics for film, video, DVD, the web, and mobile devices. Gain hands-on experience animating text and images, customizing a wide range of effects, tracking and syncing content, rotoscoping, and correcting color. Learn to create 3D content with both After Effects and Maxon Cinema 4D Lite (included with the software).

 

The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.

Features:

  • Adobe After Effects CC Classroom in a Book 2017 Release Classroom in a Book Adobe

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Java: A Beginner's Guide, Sixth Edition

Java: A Beginner's Guide, Sixth Edition Lowest new price: $18.00
Lowest used price: $17.97
List price: $40.00
Author: Herbert Schildt
Brand: Herbert Schildt

Essential Java Programming Skills--Made Easy!

Fully updated for Java Platform, Standard Edition 8 (Java SE 8), Java: A Beginner's Guide, Sixth Edition gets you started programming in Java right away. Bestselling programming author Herb Schildt begins with the basics, such as how to create, compile, and run a Java program. He then moves on to the keywords, syntax, and constructs that form the core of the Java language. This Oracle Press resource also covers some of Java's more advanced features, including multithreaded programming, generics, and Swing. Of course, new Java SE 8 features such as lambda expressions and default interface methods are described. An introduction to JavaFX, Java's newest GUI, concludes this step-by-step tutorial.

Designed for Easy Learning:

  • Key Skills & Concepts -- Chapter-opening lists of specific skills covered in the chapter
  • Ask the Expert -- Q&A sections filled with bonus information and helpful tips
  • Try This -- Hands-on exercises that show you how to apply your skills
  • Self Tests -- End-of-chapter quizzes to reinforce your skills
  • Annotated Syntax -- Example code with commentary that describes the programming techniques being illustrated

The book's code examples are available FREE for download.

Features:

  • Java a Beginners Guide 6 E

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#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Lowest new price: $6.75
Lowest used price: $5.42
List price: $29.99
Author: Gary Vaynerchuk
Brand: Gary Vaynerchuk

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine.

Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

Features:

  • Get Inside the Mind of 4 Time Best Selling Author
  • Topics covered are Entrepreneurship, Social Media, Leadership and More
  • What does it take to be a Content Marketing Expert?
  • How to be Self Aware?
  • How to Day Trade Attention like Gary Vaynerchuk?

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Two Scoops of Django 1.11: Best Practices for the Django Web Framework

Two Scoops of Django 1.11: Best Practices for the Django Web Framework Lowest new price: $42.46
Lowest used price: $36.99
List price: $47.95
Author: Daniel Roy Greenfeld

Two Scoops of Django 1.11 Will Help You Build Django Projects.

In this book we introduce you to the various tips, tricks, patterns, code snippets, and techniques that we've picked up over the years. We have put thousands of hours into the fourth edition of the book, writing and revising its material to include significant improvements and new material based on feedback from previous editions.

Table of Contents

  • Chapter 1: Coding Style
  • Chapter 2: The Optimal Django Environment Setup
  • Chapter 3: How To Lay Out Django Projects
  • Chapter 4: Fundamentals of Django App Design
  • Chapter 5: Settings and Requirements Files
  • Chapter 6: Model Best Practices
  • Chapter 7: Queries and the Database Layer
  • Chapter 8: Function- and Class-Based Views
  • Chapter 9: Best Practices for Function-Based Views
  • Chapter 10: Best Practices for Class-Based Views
  • Chapter 11: Form Fundamentals
  • Chapter 12: Common Patterns for Forms
  • Chapter 13: Templates: Best Practices
  • Chapter 14: Template Tags and Filters
  • Chapter 15: Django Templates and Jinja2
  • Chapter 16: Building APIs with Django Rest Framework
  • Chapter 17: Consuming REST APIs
  • Chapter 18: Tradeoffs of Replacing Core Components
  • Chapter 19: Working With the Django Admin
  • Chapter 20: Dealing with the User Model
  • Chapter 21: Django's Secret Sauce: Third-Party Packages
  • Chapter 22: Testing Chapter of Doom!
  • Chapter 23: Documentation: Be Obsessed
  • Chapter 24: Finding and Reducing Bottlenecks
  • Chapter 25: Asynchronous Task Queues
  • Chapter 26: Security Best Practices
  • Chapter 27: Logging: Tips and Tools
  • Chapter 28: Signals: Use Cases and Avoidance Techniques
  • Chapter 29: What About Those Random Utilities?
  • Chapter 30: Deployment: Platforms as a Service
  • Chapter 31: Deploying Django Projects
  • Chapter 29: Identical Environments: The Holy Grail
  • Chapter 32: Continuous Integration
  • Chapter 33: The Art of Debugging
  • Chapter 34: Where and How to Ask Django Questions
  • Chapter 35: Closing Thoughts
  • Appendix A: Packages Mentioned In This Book
  • Appendix B: Troubleshooting
  • Appendix C: Additional Resources
  • Appendix D: Internationalization and Localization
  • Appendix E: Settings Alternatives
  • Appendix F: Working with Python 2
  • Appendix G: Channels and Websockets

What People Say About Two Scoops of Django

  • This is the swiss army knife for every Django developer. -- Jannis Gebauer, djangopackages.org maintainer and pyup.io founder
  • We buy this book for every new engineer on our team. It's a must for Django development! -- Jacinda Shelly, CTO of Doctor On Demand
  • I wanted to write a book about best practices in Django, except Two Scoops is that book, no need to write another one. -- Buddy Lindsey, Host of GoDjango
  • Audrey's illustrations reinforce Audrey and Daniel's Django technical excellence. (Art + ice cream) * 2 tech experts = Two Scoops of Django. -- Carol Willing, Project Jupyter Core Dev and Python Software Foundation director
  • Simply the best book on Django. Whenever I am not sure if I am following the best practices, I look up the topic in this book. A must read. -- Abu Ashraf Masnun, programmer

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Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython

Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython Lowest new price: $23.00
Lowest used price: $20.00
List price: $39.99
Author: Wes McKinney
Brand: imusti

Python for Data Analysis is concerned with the nuts and bolts of manipulating, processing, cleaning, and crunching data in Python. It is also a practical, modern introduction to scientific computing in Python, tailored for data-intensive applications. This is a book about the parts of the Python language and libraries you’ll need to effectively solve a broad set of data analysis problems. This book is not an exposition on analytical methods using Python as the implementation language.

Written by Wes McKinney, the main author of the pandas library, this hands-on book is packed with practical cases studies. It’s ideal for analysts new to Python and for Python programmers new to scientific computing.

  • Use the IPython interactive shell as your primary development environment
  • Learn basic and advanced NumPy (Numerical Python) features
  • Get started with data analysis tools in the pandas library
  • Use high-performance tools to load, clean, transform, merge, and reshape data
  • Create scatter plots and static or interactive visualizations with matplotlib
  • Apply the pandas groupby facility to slice, dice, and summarize datasets
  • Measure data by points in time, whether it’s specific instances, fixed periods, or intervals
  • Learn how to solve problems in web analytics, social sciences, finance, and economics, through detailed examples

Features:

  • O'Reilly Media

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