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|The Truth Machine: The Blockchain and the Future of Everything
Lowest new price: $18.41
List price: $26.99
Author: Paul Vigna
"Views differ on bitcoin, but few doubt the transformative potential of Blockchain technology. The Truth Machine is the best book so far on what has happened and what may come along. It demands the attention of anyone concerned with our economic future." ―Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at Harvard, Former Treasury Secretary
From Michael J. Casey and Paul Vigna, the authors of The Age of Cryptocurrency, comes the definitive work on the Internet’s Next Big Thing: The Blockchain.
Big banks have grown bigger and more entrenched. Privacy exists only until the next hack. Credit card fraud is a fact of life. Many of the “legacy systems” once designed to make our lives easier and our economy more efficient are no longer up to the task. Yet there is a way past all this―a new kind of operating system with the potential to revolutionize vast swaths of our economy: the blockchain.
In The Truth Machine, Michael J. Casey and Paul Vigna demystify the blockchain and explain why it can restore personal control over our data, assets, and identities; grant billions of excluded people access to the global economy; and shift the balance of power to revive society’s faith in itself. They reveal the disruption it promises for industries including finance, tech, legal, and shipping.
Casey and Vigna expose the challenge of replacing trusted (and not-so-trusted) institutions on which we’ve relied for centuries with a radical model that bypasses them. The Truth Machine reveals the empowerment possible when self-interested middlemen give way to the transparency of the blockchain, while highlighting the job losses, assertion of special interests, and threat to social cohesion that will accompany this shift. With the same balanced perspective they brought to The Age of Cryptocurrency, Casey and Vigna show why we all must care about the path that blockchain technology takes―moving humanity forward, not backward.
- The Internet of Money
- Blockchain Technology Explained: The Ultimate Beginner’s Guide About Blockchain Wallet, Mining, Bitcoin, Ethereum, Litecoin, Zcash, Monero, Ripple, Dash, IOTA And Smart Contracts
- Blockchain and the Law: The Rule of Code
- The Age of Cryptocurrency: How Bitcoin and the Blockchain Are Challenging the Global Economic Order
- Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyond
- The Bitcoin Standard: The Decentralized Alternative to Central Banking
- Skin in the Game: Hidden Asymmetries in Daily Life
- Blockchain Basics: A Non-Technical Introduction in 25 Steps
- The Internet of Money
- Blockchain: Ultimate guide to understanding blockchain, bitcoin, cryptocurrencies, smart contracts and the future of money.
|This Is Service Design Doing: Applying Service Design Thinking in the Real World
Lowest new price: $28.49
Lowest used price: $33.17
List price: $44.99
Author: Marc Stickdorn
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.
Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used.You’ll be able to focus on your customers and iteratively improve their experience.
Move from theory to practice and build sustainable business success.
|Learn Python 3 the Hard Way: A Very Simple Introduction to the Terrifyingly Beautiful World of Computers and Code (Zed Shaw's Hard Way Series)
Lowest new price: $24.28
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List price: $39.99
Author: Zed A. Shaw
You Will Learn Python 3!
Zed Shaw has perfected the world’s best system for learning Python 3. Follow it and you will succeed—just like the millions of beginners Zed has taught to date! You bring the discipline, commitment, and persistence; the author supplies everything else.
In Learn Python 3 the Hard Way, you’ll learn Python by working through 52 brilliantly crafted exercises. Read them. Type their code precisely. (No copying and pasting!) Fix your mistakes. Watch the programs run. As you do, you’ll learn how a computer works; what good programs look like; and how to read, write, and think about code. Zed then teaches you even more in 5+ hours of video where he shows you how to break, fix, and debug your code—live, as he’s doing the exercises.
- Install a complete Python environment
- Organize and write code
- Fix and break code
- Basic mathematics
- Strings and text
- Interact with users
- Work with files
- Looping and logic
- Data structures using lists and dictionaries
- Program design
- Object-oriented programming
- Inheritance and composition
- Modules, classes, and objects
- Python packaging
- Automated testing
- Basic game development
- Basic web development
It’ll be hard at first. But soon, you’ll just get it—and that will feel great! This course will reward you for every minute you put into it. Soon, you’ll know one of the world’s most powerful, popular programming languages. You’ll be a Python programmer.
This Book Is Perfect For
- Total beginners with zero programming experience
- Junior developers who know one or two languages
- Returning professionals who haven’t written code in years
- Seasoned professionals looking for a fast, simple, crash course in Python 3
Lowest new price: $10.78
Lowest used price: $9.56
List price: $19.95
Author: Mark Myers
Brand: Myers Mark
I remove the problems, and you start having fun.
The first problem is retention. You remember only ten or twenty percent of what you read. That spells failure. To become fluent in a computer language, you have to retain pretty much everything.
How can you retain everything? Only by constantly being asked to play everything back. That's why people use flashcards. But my system does flashcards one better. After reading a short chapter, you go to my website and complete twenty interactive exercises. Algorithms check your work to make sure you know what you think you know. When you stumble, you do the exercise again. You keep trying until you know the chapter cold. The exercises are free.
The second problem is comprehension. Many learners hit a wall when they try to understand advanced concepts like variable scope and prototypes. Unfortunately, they blame themselves. That's why the Dummies books sell so well. But the fault lies with the authors, coding virtuosos who lack teaching talent. I'm the opposite of the typical software book author. I'll never code fast enough to land a job at Google. But I can teach.
Anyway, most comprehension problems are just retention problems in disguise. If you get lost trying to understand variable scope, it's because you don't remember how functions work. Thanks to the interactive exercises on my website, you'll always understand and remember everything necessary to confidently tackle the next concept.
"I've signed up to a few sites like Udemy, Codecademy, FreeCodeCamp, Lynda, YouTube videos, even searched on Coursera but nothing seemed to work for me. This book takes only 10 minutes each chapter and after that, you can exercise what you've just learned right away!" —Amazon reviewer Constanza Morales
Better than just reading. And more fun.
You'll spend two to three times as much time practicing as reading. It's how you wind up satisfied, confident, and proud, instead of confused, discouraged, and defeated. And since many people find doing things more enjoyable than reading things, it can be a pleasure to learn this way, quite apart from the impressive results you achieve.
"Very effective and fun." —Amazon reviewer A. Bergamini
Written especially for beginners.
"The layman syntax he uses...makes it much easier to suddenly realize a concept that seemed abstract and too hard to wrap your head around is suddenly not complicated at all." — Amazon reviewer IMHO
"Mark Myers' method of getting what can be...difficult information into a format that makes it exponentially easier to consume, truly understand, and synthesize into real-world application is beyond anything I've encountered before." —Amazon reviewer Jason A. Ruby
|Python Tricks: A Buffet of Awesome Python Features
Lowest new price: $25.64
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List price: $29.99
Author: Dan Bader
“I don’t even feel like I’ve scratched the surface of what I can do with Python”
With Python Tricks: The Book you’ll discover Python’s best practices and the power of beautiful & Pythonic code with simple examples and a step-by-step narrative.
You'll get one step closer to mastering Python, so you can write beautiful and idiomatic code that comes to you naturally.
Learning the ins and outs of Python is difficult—and with this book you'll be able to focus on the practical skills that really matter. Discover the “hidden gold” in Python’s standard library and start writing clean and Pythonic code today.
Who Should Read This Book:
- If you’re wondering which lesser known parts in Python you should know about, you’ll get a roadmap with this book. Discover cool (yet practical!) Python tricks and blow your coworkers’ minds in your next code review.
- If you’ve got experience with legacy versions of Python, the book will get you up to speed with modern patterns and features introduced in Python 3 and backported to Python 2.
- If you’ve worked with other programming languages and you want to get up to speed with Python, you’ll pick up the idioms and practical tips you need to become a confident and effective Pythonista.
- If you want to make Python your own and learn how to write clean and Pythonic code, you’ll discover best practices and little-known tricks to round out your knowledge.
What Python Developers Say About The Book:
"I kept thinking that I wished I had access to a book like this when I started learning Python many years ago." — Mariatta Wijaya, Python Core Developer
"This book makes you write better Python code!" — Bob Belderbos, Software Developer at Oracle
"Far from being just a shallow collection of snippets, this book will leave the attentive reader with a deeper understanding of the inner workings of Python as well as an appreciation for its beauty." — Ben Felder, Pythonista
"It's like having a seasoned tutor explaining, well, tricks!" — Daniel Meyer, Sr. Desktop Administrator at Tesla Inc.
|Starting Out with Python (4th Edition)
Lowest new price: $94.44
Lowest used price: $75.28
List price: $129.00
Author: Tony Gaddis
For courses in Python programming.
A clear and student-friendly introduction to the fundamentals of Python
In Starting Out with Python®, 4th Edition, Tony Gaddis’ accessible coverage introduces students to the basics of programming in a high level language. Python, an easy-to-learn and increasingly popular object-oriented language, allows readers to become comfortable with the fundamentals of programming without the troublesome syntax that can be challenging for novices. With the knowledge acquired using Python, students gain confidence in their skills and learn to recognize the logic behind developing high-quality programs. Starting Out with Python discusses control structures, functions, arrays, and pointers before objects and classes. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, focused explanations, and an abundance of exercises appear in every chapter. Updates to the 4th Edition include revised, improved problems throughout, and new Turtle Graphics sections that provide flexibility as assignable, optional material.
Also Available with MyLab Programming.
MyLab™ Programming is an online learning system designed to engage students and improve results. MyLab Programming consists of programming exercises correlated to the concepts and objectives in this book. Through practice exercises and immediate, personalized feedback, MyLab Programming improves the programming competence of beginning students who often struggle with the basic concepts of programming languages.
Note: You are purchasing a standalone product; MyLab Programming does not come packaged with this content. Students, if interested in purchasing this title with MyLab Programming, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab Programming, search for:
0134543661 / 9780134543666 Starting Out with Python Plus MyLab Programming with Pearson eText -- Access Card Package, 4/e
Package consists of:
- 0134444329 / 9780134444321 Starting Out with Python
- 0134484967 / 9780134484969 MyLab Programming with Pearson eText -- Access Code Card -- for Starting Out with Python
Students can use the URL and phone number below to help answer their questions:
|Introduction to Machine Learning with Python: A Guide for Data Scientists
Lowest new price: $23.95
Lowest used price: $22.75
List price: $49.99
Author: Andreas C. Müller
Brand: Mueller Andreas C
Machine learning has become an integral part of many commercial applications and research projects, but this field is not exclusive to large companies with extensive research teams. If you use Python, even as a beginner, this book will teach you practical ways to build your own machine learning solutions. With all the data available today, machine learning applications are limited only by your imagination.
You’ll learn the steps necessary to create a successful machine-learning application with Python and the scikit-learn library. Authors Andreas Müller and Sarah Guido focus on the practical aspects of using machine learning algorithms, rather than the math behind them. Familiarity with the NumPy and matplotlib libraries will help you get even more from this book.
With this book, you’ll learn:
- Fundamental concepts and applications of machine learning
- Advantages and shortcomings of widely used machine learning algorithms
- How to represent data processed by machine learning, including which data aspects to focus on
- Advanced methods for model evaluation and parameter tuning
- The concept of pipelines for chaining models and encapsulating your workflow
- Methods for working with text data, including text-specific processing techniques
- Suggestions for improving your machine learning and data science skills
- Introduction to Machine Learning with Python A Guide for Data Scientists
|Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
Lowest new price: $14.55
Lowest used price: $16.09
List price: $21.95
Author: Perry Marshall
NEW CUSTOMERS ARE WAITING...Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
FIND THEM ON FACEBOOK
Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:
- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
"If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth―as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing."
―Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
|Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Lowest new price: $9.31
Lowest used price: $6.32
List price: $14.00
Author: Ryan Holiday
Brand: Ryan Holiday
A Primer on the Future of PR, Marketing and Advertising
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
- Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising
- Contagious: Why Things Catch On
- Hooked: How to Build Habit-Forming Products
- The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
- Trust Me, I'm Lying: Confessions of a Media Manipulator
- Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
- Perennial Seller: The Art of Making and Marketing Work that Lasts
- Traction: How Any Startup Can Achieve Explosive Customer Growth
- All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
- Marketing 4.0: Moving from Traditional to Digital
- 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
|Adobe Premiere Pro CC Classroom in a Book (2018 release)
Lowest new price: $47.28
Lowest used price: $49.78
List price: $59.99
Author: Maxim Jago
Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Premiere Pro CC (2018 release) choose Adobe Premiere Pro CC Classroom in a Book (2018 release) from Adobe Press. The 18 project-based lessons in this book show users step-by-step the key techniques for working in Premiere Pro. Learn to edit video in Adobe Premiere Pro CC 2018 and get the most out of your workflow. Take a project from beginning to end and learn to organize media, add audio, create transitions, produce titles, and add effects. Take your projects further by sweetening and mixing sound, compositing footage, adjusting color, using advanced editing techniques, managing projects, working with 360 video for VR headsets, animating graphics, exporting, and much more.
The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases relevant new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.
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