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The Age of Cryptocurrency: How Bitcoin and the Blockchain Are Challenging the Global Economic Order

The Age of Cryptocurrency: How Bitcoin and the Blockchain Are Challenging the Global Economic Order Lowest new price: $10.81
Lowest used price: $10.96
List price: $18.00
Author: Paul Vigna
Brand: Vigna Paul

Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about bitcoin?

In The Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question. Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world's billions of "unbanked" individuals into a new global economy. Cryptocurrency holds the promise of a financial system without a middleman, one owned by the people who use it and one safeguarded from the devastation of a 2008-type crash.

But bitcoin, the most famous of the cybermonies, carries a reputation for instability, wild fluctuation, and illicit business; some fear it has the power to eliminate jobs and to upend the concept of a nation-state. It implies, above all, monumental and wide-reaching change―for better and for worse. But it is here to stay, and you ignore it at your peril.

Vigna and Casey demystify cryptocurrency―its origins, its function, and what you need to know to navigate a cyber-economy. The digital currency world will look very different from the paper currency world; The Age of Cryptocurrency will teach you how to be ready.

Features:

  • The Age of Cryptocurrency How Bitcoin and the Blockchain Are Challenging the Global Economic Order

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#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Lowest new price: $6.75
Lowest used price: $5.34
List price: $29.99
Author: Gary Vaynerchuk
Brand: Gary Vaynerchuk

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine.

Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

Features:

  • Get Inside the Mind of 4 Time Best Selling Author
  • Topics covered are Entrepreneurship, Social Media, Leadership and More
  • What does it take to be a Content Marketing Expert?
  • How to be Self Aware?
  • How to Day Trade Attention like Gary Vaynerchuk?

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Python Cookbook, Third edition

Python Cookbook, Third edition Lowest new price: $27.95
Lowest used price: $23.77
List price: $49.99
Author: David Beazley
Brand: imusti

If you need help writing programs in Python 3, or want to update older Python 2 code, this book is just the ticket. Packed with practical recipes written and tested with Python 3.3, this unique cookbook is for experienced Python programmers who want to focus on modern tools and idioms.

Inside, you’ll find complete recipes for more than a dozen topics, covering the core Python language as well as tasks common to a wide variety of application domains. Each recipe contains code samples you can use in your projects right away, along with a discussion about how and why the solution works.

Topics include:

  • Data Structures and Algorithms
  • Strings and Text
  • Numbers, Dates, and Times
  • Iterators and Generators
  • Files and I/O
  • Data Encoding and Processing
  • Functions
  • Classes and Objects
  • Metaprogramming
  • Modules and Packages
  • Network and Web Programming
  • Concurrency
  • Utility Scripting and System Administration
  • Testing, Debugging, and Exceptions
  • C Extensions

Features:

  • O Reilly Media

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Digital Marketing For Dummies (For Dummies (Lifestyle))

Digital Marketing For Dummies (For Dummies (Lifestyle)) Lowest new price: $17.61
Lowest used price: $17.88
List price: $29.99
Author: Ryan Deiss
Brand: Ryan Deiss Russ Henneberry

Does your digital marketing pack a punch?

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.

  • Develop an individually tailored digital marketing campaign
  • Offer an effective lead magnet to convert visitors
  • Keep your audience invested in your brand, products, and services
  • Create a return path with frequent and strategic communication with your customers

If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Features:

  • Digital Marketing For Dummies For Dummies Lifestyle

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Learning Web Design: A Beginner's Guide to HTML, CSS, JavaScript, and Web Graphics

Learning Web Design: A Beginner's Guide to HTML, CSS, JavaScript, and Web Graphics Lowest new price: $26.98
Lowest used price: $12.00
List price: $49.99
Author: Jennifer Niederst Robbins
Brand: O REILLY

Do you want to build web pages, but have no previous experience? This friendly guide is the perfect place to start. You’ll begin at square one, learning how the Web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multi-column pages that adapt for mobile devices.

Learn how to use the latest techniques, best practices, and current web standards—including HTML5 and CSS3. Each chapter provides exercises to help you to learn various techniques, and short quizzes to make sure you understand key concepts.

This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels, whether you’re a beginner or brushing up on existing skills.

  • Build HTML pages with text, links, images, tables, and forms
  • Use style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effects
  • Learn about the new HTML5 elements, APIs, and CSS3 properties that are changing what you can do with web pages
  • Make your pages display well on mobile devices by creating a responsive web design
  • Learn how JavaScript works—and why the language is so important in web design
  • Create and optimize web graphics so they’ll download as quickly as possible

Features:

  • O REILLY

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Introduction to Machine Learning with Python: A Guide for Data Scientists

Introduction to Machine Learning with Python: A Guide for Data Scientists Lowest new price: $30.77
Lowest used price: $29.50
List price: $49.99
Author: Andreas C. Müller
Brand: Mueller Andreas C

Machine learning has become an integral part of many commercial applications and research projects, but this field is not exclusive to large companies with extensive research teams. If you use Python, even as a beginner, this book will teach you practical ways to build your own machine learning solutions. With all the data available today, machine learning applications are limited only by your imagination.

You’ll learn the steps necessary to create a successful machine-learning application with Python and the scikit-learn library. Authors Andreas Müller and Sarah Guido focus on the practical aspects of using machine learning algorithms, rather than the math behind them. Familiarity with the NumPy and matplotlib libraries will help you get even more from this book.

With this book, you’ll learn:

  • Fundamental concepts and applications of machine learning
  • Advantages and shortcomings of widely used machine learning algorithms
  • How to represent data processed by machine learning, including which data aspects to focus on
  • Advanced methods for model evaluation and parameter tuning
  • The concept of pipelines for chaining models and encapsulating your workflow
  • Methods for working with text data, including text-specific processing techniques
  • Suggestions for improving your machine learning and data science skills

Features:

  • Introduction to Machine Learning with Python A Guide for Data Scientists

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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Lowest new price: $17.88
Lowest used price: $18.50
List price: $26.00
Author: Joe Pulizzi


Killing your current marketing structure may be the only way to save it!

Two of the world’s top marketing experts reveal the next level of breakthrough success―transforming your marketing strategy into a standalone profit center.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending the marketing as we know it―in favor of this new, exciting model. 

Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to:

* Transform all or part of your marketing operation into a media company

* Integrate this new operation into traditional marketing efforts

* Develop best practices for attracting and retaining audiences 

* Build a strategy for competing against traditional media companies 

* Create a paid/earned media strategy fueled by an owned media strategy

Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell―and monetize it directly. 

Killing Marketing rewrites the rules of marketing―enabling you to make the kind of transition that turns average companies into industry legends. 


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Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython

Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython Lowest new price: $25.31
Lowest used price: $20.00
List price: $39.99
Author: Wes McKinney
Brand: imusti

Python for Data Analysis is concerned with the nuts and bolts of manipulating, processing, cleaning, and crunching data in Python. It is also a practical, modern introduction to scientific computing in Python, tailored for data-intensive applications. This is a book about the parts of the Python language and libraries you’ll need to effectively solve a broad set of data analysis problems. This book is not an exposition on analytical methods using Python as the implementation language.

Written by Wes McKinney, the main author of the pandas library, this hands-on book is packed with practical cases studies. It’s ideal for analysts new to Python and for Python programmers new to scientific computing.

  • Use the IPython interactive shell as your primary development environment
  • Learn basic and advanced NumPy (Numerical Python) features
  • Get started with data analysis tools in the pandas library
  • Use high-performance tools to load, clean, transform, merge, and reshape data
  • Create scatter plots and static or interactive visualizations with matplotlib
  • Apply the pandas groupby facility to slice, dice, and summarize datasets
  • Measure data by points in time, whether it’s specific instances, fixed periods, or intervals
  • Learn how to solve problems in web analytics, social sciences, finance, and economics, through detailed examples

Features:

  • O'Reilly Media

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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams Lowest new price: $20.16
Lowest used price: $22.92
List price: $34.99
Author: James Kalbach
Brand: imusti

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.

Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value.

Mapping Experiences is divided into three parts:

  • Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy
  • Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments
  • See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models

Features:

  • OREILLY

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Lowest new price: $12.99
Lowest used price: $7.71
List price: $24.00
Author: David Meerman Scott

The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

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